Mad Marketing & Co.

Mad Marketing & Co. is a full-service creative agency based in Stockholm, Sweden. Founded in 2014, the agency positions itself as a small, hands-on partner for businesses looking to build or refresh their brand presence. While the agency's short description emphasizes a playful, collaborative culture—complete with a love for cinnamon buns and salty licorice—its service offering spans a wide range of marketing and communications disciplines. Mad Marketing & Co. works primarily with small to medium-sized enterprises, startups, and local brands in the Stockholm area that need a dedicated, boutique-level approach to public relations, branding, and digital marketing.

How Mad Marketing & Co. Helps Clients

At its core, Mad Marketing & Co. focuses on helping clients tell their stories in a way that resonates with target audiences. The agency’s approach is rooted in "kreativ strategi" (creative strategy) and "konceptualisering" (conceptualization), meaning they don’t just execute tactics but invest time in understanding the brand’s identity and goals. For companies in competitive markets, this can be particularly valuable: Mad Marketing & Co. can assist with everything from initial brand positioning to the execution of integrated campaigns. The agency’s small size allows for a high level of direct involvement from senior team members, which clients often appreciate for its personal touch and responsiveness. Whether a client needs a full-scale PR launch or a refined social media strategy, Mad Marketing & Co. aims to be a one-stop resource for marketing and communications needs.

Services and Specialties

Based on the agency’s listed keywords, Mad Marketing & Co. offers a comprehensive suite of services that cover both traditional and digital marketing. Their capabilities are particularly strong in branding and design, with offerings like "varumaerkesstrategier" (brand strategies), "foerpackningsdesign" (packaging design), and "grafisk design" (graphic design). On the digital side, the agency provides web design services, including WordPress development and UX design, as well as SEO optimization, social media management, and digital advertising (digital annonsering). Public relations and communications services—such as PR events and launch campaigns—are also central to their offering. Below is a summary of the key services Mad Marketing & Co. typically provides:

• Brand strategy and identity development (including packaging design and graphic design)
• Public relations and communications planning, including PR launches and event management
• Web design and development (WordPress, UX design)
• Digital marketing: SEO, social media management, performance marketing, and online advertising
• Content creation: copywriting, photography, and social media content
• Creative strategy and project management for integrated campaigns
• Business consulting and branding for startups and growing companies

Location and Local Presence

Mad Marketing & Co. is headquartered at 39 Brantingsgatan in the Östermalm district of Stockholm, Sweden. This central location places them in one of the city’s most vibrant business neighborhoods, surrounded by both established companies and creative startups. Being based in Stockholm gives the agency access to a diverse local market, from tech startups to retail brands, and allows them to build strong relationships within the Swedish business community. The agency’s emphasis on "genuin snällhet" (genuine kindness) and a collaborative culture reflects a distinctly Scandinavian approach to client service—one that prioritizes transparency and long-term partnerships over aggressive sales tactics. For businesses in the Stockholm area, Mad Marketing & Co. offers a convenient, local option for agencies seeking a creative partner that understands the local market dynamics.

Mad Marketing & Co. is best suited for small to medium-sized businesses, startups, and local brands in Sweden that need a full-service creative agency capable of handling both strategic planning and execution. Their hands-on, personal approach makes them a good fit for clients who value direct communication and a collaborative working style. Companies looking for a partner to guide them through brand launches, digital transformation, or integrated PR campaigns will find Mad Marketing & Co.’s breadth of services—from brand strategy to photography—particularly useful. While not a large international firm, Mad Marketing & Co. offers the agility and local expertise that many Stockholm-based businesses need to stand out in their market.