MADDISON GROUP
MADDISON GROUP is a public relations agency based in Brisbane.
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About MADDISON GROUP
Founded in 2000, the Maddison Group emerged in Brisbane, Australia, at a time when the public relations landscape was beginning to shift from press releases to more strategic, evidence-based communication. The agency was built on the conviction that PR should be about substance, not spin. From the outset, the Maddison Group positioned itself as a specialist consultancy, focusing on high-stakes communication challenges rather than broad, generalist services. This approach has allowed the firm to develop deep expertise in crisis management, reputation protection, and strategic storytelling—areas where precision and experience matter most.
Current Focus and Philosophy
Today, the Maddison Group continues to operate from its headquarters in Brisbane, Queensland, serving clients that range from billion-dollar not-for-profits to ambitious start-ups. The agency's philosophy is grounded in delivering measurable outcomes rather than flashy campaigns. They explicitly avoid what they call "PR fluff and spin," instead concentrating on evidence-based strategies and practical execution. This no-nonsense approach has earned them long-term client relationships, with many partnerships spanning over a decade. The Maddison Group's focus on crisis communication and reputation risk mitigation reflects a broader understanding that in an increasingly complex media environment, organizations need partners who can navigate uncertainty with clarity and speed.
Services and Specialties
The Maddison Group offers a comprehensive suite of services designed to help organizations prepare for, respond to, and recover from communication challenges. Their expertise is particularly strong in crisis-related areas, including crisis communication, crisis response training, and international crisis management. They also provide media strategy, media training, and media workshops to ensure clients are equipped to handle press interactions effectively. In addition, the agency produces high-quality video content, including micro-video messaging and visual storytelling, to support both proactive communication and crisis response. Their content creation capabilities extend to social media assets, social media management, and dark website strategy—a specialized area for controlled information dissemination during sensitive situations. The following list outlines their key service areas:
- Crisis communication and reputation risk mitigation
- Media training, workshops, and media strategy
- Video content production, including micro-video messaging
- Content creation and storytelling techniques
- Social media management and crisis social media content
- Dark website strategy and crisis website development
- Disaster communication and crisis communication capacity building
- Strategic communication consulting for government and corporate clients
These services are supported by a strong emphasis on evidence and outcomes, ensuring that every recommendation is grounded in research and practical experience. The Maddison Group's approach to crisis storytelling, for example, combines narrative techniques with strategic objectives to help clients maintain trust and control during difficult periods.
Who Benefits from the Maddison Group
The Maddison Group is best suited for organizations that face significant communication risks—whether from operational crises, reputational threats, or complex stakeholder dynamics. Their client base includes large not-for-profit organizations with billion-dollar budgets, government entities, and start-ups with high growth potential. The agency's specialization in crisis communication makes them a strong fit for industries such as healthcare, energy, infrastructure, and public sector, where the stakes are high and the margin for error is slim. Organizations seeking a partner who can deliver strategic thinking, hands-on execution, and long-term value will find the Maddison Group's Brisbane-based team ready to provide support that is both innovative and grounded in real-world results.
Key facts
- Team size: 1-10 employees
- Headquarters: Brisbane, Queensland, Australia
- Address: Brisbane Queensland Australia
- SIC codes: 7389
Keywords & focus
Topics and areas MADDISON GROUP works with.
- public relations & communications services
- video content production
- reputation protection
- micro-video messaging
- consulting
- media strategy
- media workshops
- crisis communication
- dark website strategy
- crisis storytelling
- reputation risk mitigation
- video production
- content creation
- storytelling techniques
- social media assets
- social media content for crisis
- media training
- social media management
- services
- crisis response training
- international crisis management
- public relations and communications
- disaster communication
- crisis communication capacity building
- reputation management
- government
- crisis website
- visual storytelling
- strategic communication
- media relations
- +25 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Mobile Friendly, Wix, Varnish, Render
Industries served by MADDISON GROUP
MADDISON GROUP works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about MADDISON GROUP
Common questions and answers about MADDISON GROUP, their services, location, and how to work with them.
- Where is MADDISON GROUP located?
- MADDISON GROUP is headquartered in Brisbane.
- What services does MADDISON GROUP offer?
- MADDISON GROUP offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does MADDISON GROUP serve?
- MADDISON GROUP serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is MADDISON GROUP a verified PR agency?
- MADDISON GROUP is listed on Online PR. Verification status is shown on their profile.
- How can I contact MADDISON GROUP?
- You can visit their website at http://www.maddisongroup.com.au
- How many reviews does MADDISON GROUP have?
- MADDISON GROUP has 0 client reviews with an average rating of 0.0 out of 5.
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