Made From Sketch

Made From Sketch is a public relations and communications agency based in Hattem, Netherlands, founded in 2024. The agency specializes in translating complex municipal policy messages into clear, visually engaging communications that resonate with local audiences. With a focus on public sector clients, particularly municipalities, Made From Sketch helps government communicators distill dense policy information into accessible formats that are easy to understand and remember.

Services and Specialties

As a niche PR and communications firm, Made From Sketch offers a range of services tailored to the needs of municipal governments and public sector organizations. While the agency's core offering is visual communication through "zakelijk tekenen" (business drawing), its expertise extends to broader communications support. Typical services include:

• Visual policy communication and infographic creation
• Simplification of complex policy messages for public audiences
• Strategic communication planning for municipal initiatives
• Workshops and training for government communicators
• Content development for public information campaigns
• Crisis communication support for local governments
• Stakeholder engagement and public consultation facilitation
• Design and production of printed and digital communication materials

Made From Sketch's approach is particularly valuable for municipalities that need to explain intricate policies—such as zoning changes, environmental regulations, or social programs—to citizens who may not have a background in public administration. The agency's visual methodology ensures that key messages are not only communicated but also retained by target audiences.

Target Audience and Approach

Made From Sketch primarily serves municipal governments and public sector organizations throughout the Netherlands. The agency's clients are typically communication departments within local councils, regional water authorities, or other government bodies that must regularly inform citizens about policy changes, public consultations, or community initiatives. Made From Sketch's visual communication style is particularly effective for reaching diverse populations, including those with lower literacy levels or non-native Dutch speakers.

The agency's approach begins with a deep understanding of the policy message and the intended audience. By working closely with municipal communicators, Made From Sketch distills complex information into core concepts that can be illustrated simply and effectively. The "zakelijk tekenen" method—which translates to "business drawing"—involves creating hand-drawn or digital illustrations that visually narrate the policy story. This technique helps audiences grasp abstract concepts quickly and makes the information more engaging than traditional text-heavy documents. Made From Sketch's process emphasizes clarity, accuracy, and accessibility, ensuring that the visual representations remain faithful to the original policy intent while being easy to understand.

Location and Credentials

Based in Hattem, Gelderland, in the central Netherlands, Made From Sketch operates from a strategic location that allows it to serve municipalities across the country. Hattem's position near major highways and cities like Zwolle, Apeldoorn, and Amsterdam makes it convenient for the agency to work with clients throughout the Netherlands. The agency's founder brings specialized expertise in municipal communications, having worked extensively with local government bodies to improve public understanding of policy decisions. Since its founding in 2024, Made From Sketch has quickly established itself as a go-to resource for Dutch municipalities seeking innovative ways to communicate with their residents. The agency's portfolio likely includes projects ranging from explaining new waste collection schedules to illustrating long-term urban development plans.

Made From Sketch is an ideal partner for any Dutch municipality looking to enhance its public communications. The agency's visual approach is especially valuable for organizations that need to explain technical or bureaucratic information in a way that builds public trust and engagement. For municipal communication teams seeking to cut through the noise and ensure their messages truly connect with citizens, Made From Sketch offers a creative yet practical solution that combines PR expertise with artistic skill. The agency's focus on "raakt en blijft hangen" (touches and sticks) makes it a strong choice for any public sector organization committed to transparent and effective communication with its community.