made in mouse®

Founded in 1989 by David Hairion, made in mouse® is a public relations and communications agency based in the small Provençal village of Maussane-les-Alpilles, France. The agency has built a strong reputation for its work in the agrofood and wine sectors, drawing on deep local knowledge and a multidisciplinary approach to brand building. Their client list includes prestigious French wine estates like Domaine du Vieux Télégraphe and Château la Tour de l'Evêque, as well as agricultural cooperatives and producers such as Les Paysans de Rougeline and the Collective Nouveaux Champs for zero-residue pesticides. This focus on food, wine, and agriculture defines much of their identity and expertise.

Specialized Services for Agrofood and Wine Brands

made in mouse® offers a comprehensive suite of services tailored to the specific needs of the food and wine industries. Their work often begins with brand positioning and identity creation, recognizing that a strong name and visual identity are foundational to economic development. The agency handles everything from logotype design and graphic charters to full packaging concepts, editorial content, and digital strategy. A notable specialty is their ability to integrate QR codes and other digital elements into traditional packaging, bridging the gap between physical products and online engagement. Their services include:

• Brand positioning and identity creation (naming, logotype, graphic charter)
• Packaging design and label creation, including wine label symbolism
• Digital strategy and social media management
• Editorial content and edition (brochures, technical sheets, books)
• Media relations and campaign management
• Event planning and commercial architecture
• Signaletics and environmental design

The agency's approach is deeply rooted in storytelling, particularly local food storytelling and product storytelling. They understand that in the agrofood sector, a product's origin, heritage, and production methods are powerful differentiators. For wine clients, they often focus on the symbolism embedded in labels and the narrative of the terroir. For agricultural producers like those in the olive oil sector (including the ovalive brand), they emphasize the connection between the land and the final product.

A Multidisciplinary Methodology

made in mouse® describes its métier as plural, with all disciplines converging toward a unified goal. They believe that every touchpoint—from a vehicle decal to a business card, a website to a trade show booth—should be in service of a coherent brand position. This requires constant vigilance, offensive capabilities in market intelligence, and true mastery of evolving techniques. The agency's process involves listening carefully to the "language of signs" and developing it with passion. They see identity creation or renovation as a foundational act for economic development, and they apply this philosophy across all projects, whether for a small organic farm or a major wine cooperative. Their long history, dating back to 1989, gives them both experience and stability, while their continued focus on innovation—such as QR code integration—shows a willingness to adapt to modern communication needs.

Rooted in Provence, Serving a Global Client Base

Located at 11 Rue des Pommiers in Maussane-les-Alpilles, in the heart of the Provence-Alpes-Côte d'Azur region, made in mouse® benefits from its proximity to some of France's most renowned wine appellations and agricultural producers. The office is situated in a village known for its olive groves and proximity to the Alpilles mountains, which gives the agency an authentic understanding of the local terroir and its products. Despite this deep regional anchoring, the agency works with clients across France and even internationally, particularly those in the wine and spirits trade. The location in Maussane-les-Alpilles allows them to maintain close relationships with producers while also serving clients who value the prestige and authenticity associated with this part of France.

made in mouse® is an ideal partner for food and wine producers, agricultural cooperatives, and organic brands looking to build or refresh their identity, improve their packaging, and develop a cohesive digital and print communication strategy. Their strength lies in their specialized knowledge of the agrofood sector, their multidisciplinary service offering, and their long-standing commitment to helping brands tell their stories effectively. Clients who value a strategic, design-driven approach rooted in regional authenticity will find a capable and experienced partner in made in mouse®.