Maend

Maend was founded in Zurich, Switzerland by two Nordic women who brought together over three decades of combined international experience in science communication, high-tech marketing, journalism, and public relations. The agency was built on a simple observation: that the most compelling stories in science and technology are not about the technology itself, but about the people behind it. Rather than producing dry technical reports or impersonal corporate messaging, Maend focuses on human narratives—stories told from people to people. This founding philosophy continues to guide the agency's work with high-tech companies and scientific institutes across Switzerland and beyond.

Specialized communication for science and technology

Based in Zurich, Switzerland, Maend operates at the intersection of science communication and technology marketing. The agency serves clients that are actively working to make the world a better place—whether through electric vehicle charging infrastructure, digital transformation initiatives, or groundbreaking scientific research. Maend's approach is grounded in the belief that complex technical subjects become accessible and engaging when framed through the experiences of the people who develop, implement, or benefit from them. This storytelling-first methodology is particularly effective for technology companies and research institutions that need to bridge the gap between expert knowledge and public understanding.

Maend brings a distinctly international perspective to its work, drawing on the founders' Nordic backgrounds and their experience navigating multiple markets. The agency's team combines backgrounds in journalism, public relations, and marketing, allowing them to craft narratives that are both newsworthy and strategically aligned with client objectives. For organizations in Zurich's thriving tech and research ecosystem, Maend offers a way to communicate complex work without oversimplifying or losing scientific rigor.

Core services and specialties

Maend provides a comprehensive suite of communication services tailored to the needs of science and technology organizations. While the agency's core strength lies in storytelling, its capabilities span the full range of modern PR and marketing activities. Typical services offered by Maend include:

• Science communication and technical writing, including scientific report content creation
• Customer success stories and case study development
• Interview preparation and media relations for thought leaders and researchers
• Employer branding and internal communication strategies
• Content strategy and content distribution across digital channels
• Video production for product launches, research highlights, and brand storytelling
• Social media management and growth marketing campaigns
• Fractional CMO services for technology startups and growing companies
• Marketing strategy and consulting for digital transformation initiatives
• Public relations, including media outreach and press materials
• Electric vehicle charging communication and related sustainability messaging

Maend's service model is flexible, allowing clients to engage the agency for specific projects—such as producing a series of customer success stories or developing a content strategy for a product launch—or for ongoing marketing support. The agency's fractional CMO offering is particularly valuable for early-stage technology companies in Zurich that need strategic marketing leadership without the commitment of a full-time hire.

Who benefits from working with Maend

Maend is best suited for high-tech companies and scientific institutes that have meaningful work to share but lack the internal resources or expertise to communicate it effectively. This includes research organizations looking to translate complex findings into accessible narratives, technology startups needing to build brand awareness and attract talent, and established companies navigating digital transformation or launching new products. The agency is particularly strong with clients in fields like clean technology, life sciences, engineering, and digital infrastructure—anywhere that scientific credibility and human storytelling need to coexist. For organizations based in Switzerland's innovation corridor, or for international clients seeking a creative agency with deep roots in Swiss science and technology, Maend offers a focused, experienced partner that understands both the technical details and the human stories behind them.