Mainstay Media

Mainstay Media is a boutique public relations and communications agency based in Gold Coast, Australia. The firm provides a comprehensive suite of services that span the full spectrum of modern communications, from traditional media relations to digital and social media strategy. Their offerings include content creation and copywriting, media outreach and media call management, media monitoring, and influencer marketing. They also specialise in award submissions, stakeholder engagement and mapping, community engagement, and reputation management. Additionally, Mainstay Media delivers social media workshops and training, helping clients build in-house capabilities alongside campaign execution.

Services and Specialties

Mainstay Media’s service set is designed to support both strategic planning and hands-on execution. Their core capabilities include:

• Public relations and communications strategy
• Media relations campaigns and media event management
• Content creation, copywriting, and content editing
• Brand storytelling and corporate storytelling
• Social media marketing and social media workshops
• Stakeholder engagement and stakeholder frameworks
• Award submissions and reputation management
• Media monitoring and media call management
• Influencer marketing and community engagement
• Content strategy and communications strategy

This breadth allows Mainstay Media to act as a full-service partner for clients who need both strategic counsel and day-to-day delivery. Their work in award submissions, for instance, helps businesses and organisations gain recognition within their sectors, while their media monitoring services ensure clients stay informed of coverage and sentiment.

Industries and Client Focus

Mainstay Media works with clients of all sizes, with particular experience in property and development, technology, health, education, and entertainment. These industries often require nuanced messaging—whether it’s communicating complex technical innovations, managing stakeholder relationships for a development project, or building brand awareness in a competitive consumer market. The agency tailors its approach to each client’s specific audience, whether that audience is local, national, or digital. Their expertise in stakeholder engagement and community engagement makes them especially suited for clients navigating regulatory or public-facing projects, such as property developments or health initiatives.

Approach and Philosophy

Mainstay Media positions itself as an agile, adaptive extension of a client’s internal team. Rather than applying a one-size-fits-all model, the agency develops campaigns that are tailored to each client’s objectives, budget, and timeline. Their emphasis on brand narrative and corporate storytelling suggests a focus on crafting authentic, coherent messages that resonate across channels—from traditional media to social platforms. The inclusion of social media workshops and training also points to a consultative, skills-transfer approach, where clients gain long-term value beyond individual campaigns. This mix of strategic thinking and practical support is characteristic of a boutique agency that values flexibility and close client relationships.

Location and Credentials

Based in Gold Coast, Queensland, Mainstay Media serves clients locally and nationally. The Gold Coast is home to a diverse mix of businesses, from tourism and hospitality to emerging tech and health sectors, and Mainstay Media’s experience across property, technology, and entertainment reflects the region’s economic landscape. The agency’s team brings decades of combined industry experience, which informs their ability to navigate media landscapes, manage crises, and identify opportunities for earned and owned media. While the agency operates with the efficiency of a small team, its service range and industry knowledge allow it to compete with larger firms on quality and results.

Mainstay Media is a strong fit for businesses and organisations in property, technology, health, education, or entertainment that need a dedicated, hands-on communications partner. Their combination of strategic planning, content creation, media relations, and social media training makes them particularly valuable for clients who want to build their own communications capacity while also receiving expert support. Whether a client needs a single campaign or ongoing retainer support, Mainstay Media offers a practical, results-oriented approach grounded in Gold Coast, Australia.