Mak Consulting SN

Mak Consulting SN is a 360-degree communications agency based in Dakar, Senegal, founded in 2023 by Abdou Karim Mbengue, a former Director of External Communications and External Relations at the Sonatel Group. The agency specializes in public relations and communications services, offering integrated solutions that span institutional, commercial, and event-driven communication. With a focus on strategic partnership, Mak Consulting SN helps organizations manage their brand presence across multiple channels, from crisis communication to digital strategy and content creation.

Services and Specialties

Mak Consulting SN provides a comprehensive range of services designed to address the full spectrum of communication needs. The agency’s expertise includes:

• Stratégie de marque (brand strategy) and communication institutionnelle
• Communication de crise (crisis communication) and reputation management
• Communication digitale (digital communication) including social media management and community building
• Création de contenu sur-mesure (custom content creation) for web and print
• Production audiovisuelle (audiovisual production) for video, photography, and multimedia
• Gestion des événements (event management) from corporate events to product launches
• Développement de sites web (website development) and digital platform optimization
• Gestion de campagnes publicitaires (advertising campaign management) across paid media
• Développement personnel (personal development) training and campus formation (training programs) for internal communications

These services are tailored to help businesses build coherent brand narratives, engage target audiences, and achieve measurable outcomes. Mak Consulting SN’s approach emphasizes consistency across all touchpoints, ensuring that institutional, commercial, and event communications reinforce each other.

Methodology and Approach

Mak Consulting SN operates as a full-service partner, not just a vendor. The agency begins each engagement with a deep understanding of the client’s market, objectives, and challenges. This diagnostic phase informs the development of a customized strategy that integrates offline and online channels. For example, a crisis communication plan might combine media relations, social media monitoring, and internal messaging to manage stakeholder perceptions. The agency also leverages its founder’s experience in large-scale corporate communications to bring a structured, results-oriented mindset to projects of any size. Training and personal development programs are offered to equip client teams with skills in digital communication, event management, and brand stewardship, making Mak Consulting SN a resource for both short-term campaigns and long-term capability building.

Location and Market Presence

Headquartered in Dakar, Senegal, Mak Consulting SN is well-positioned to serve clients across West Africa. The agency’s deep roots in the Senegalese market allow it to navigate local cultural nuances, media landscapes, and business networks effectively. Dakar serves as a strategic hub for companies looking to expand their footprint in the region, and Mak Consulting SN’s team brings firsthand knowledge of both Francophone and Anglophone markets. The agency’s location also enables it to coordinate events and campaigns that require on-the-ground presence in Senegal’s capital, a key economic and cultural center.

Mak Consulting SN is a strong fit for organizations seeking a reliable, hands-on communications partner in West Africa. Companies in sectors such as telecom, finance, technology, and consumer goods will benefit from the agency’s integrated approach and its founder’s corporate experience. Whether the need is for a full rebranding effort, a crisis response plan, or a series of training workshops, Mak Consulting SN offers the strategic depth and local expertise to deliver consistent, impactful results. The agency’s commitment to creating unique and memorable experiences makes it a valuable ally for any business aiming to strengthen its reputation and visibility in a competitive market.