Makana 360

Makana 360 is a data-driven communications consulting firm based in Amman, Jordan, founded in 2021. The agency specializes in social listening, digital intelligence, data analysis, community studies, and creative communication strategies. They utilize advanced tools, including a partnership with Talkwalker, to provide real-time consumer data and media monitoring services. The firm offers a range of services designed to enhance media, communications, and marketing strategies, including competitive benchmarking, customized reporting, and the development of media and market strategies. Makana 360 focuses on delivering personalized solutions to help clients achieve positive returns on investment, backed by over 15 years of collective experience in the public relations industry.

Services and Specialties

Makana 360’s core offerings revolve around turning raw data into actionable insights. Their services include:

• Social listening and digital intelligence
• Data analysis and community studies
• Creative communication strategies
• Media monitoring and real-time consumer data
• Competitive benchmarking
• Customized reporting and analytics
• Media and market strategy development

These capabilities are supported by a partnership with Talkwalker, a leading social listening platform, which allows Makana 360 to track conversations, sentiment, and trends across digital channels. The agency’s focus on data-driven methods means clients can make informed decisions rather than relying on guesswork.

Clients and Approach

Makana 360 works with organizations that need to understand public perception and market dynamics. Their clients span sectors that benefit from real-time consumer intelligence, such as government entities, large corporations, and event organizers. Notable collaborations include the World Defense Show 2024, where the agency provided digital listening and consumer intelligence services. The firm’s approach is consultative: they begin by identifying key metrics and benchmarks, then deploy their tools to gather and analyze data, and finally deliver customized reports that inform PR and marketing strategies. This process helps clients track campaign performance, manage reputation, and identify emerging opportunities.

Location and Credentials

Based in Amman, Jordan, Makana 360 operates from an office at شارع الأميرة هيا بنت حمزة in the Amman Governorate. The agency employs a team of 10-50 professionals, combining local market knowledge with global best practices. Their partnership with Talkwalker enhances their digital listening capabilities, while their collective experience spans over 15 years in the public relations industry. Being headquartered in Amman gives them proximity to key markets in the Middle East and North Africa, and they are well-positioned to serve clients with regional or international interests.

Who They Are a Good Fit For

Makana 360 is a strong choice for organizations that prioritize data-driven decision-making in their communications. It is particularly suited for brands and agencies that need to monitor online conversations, benchmark against competitors, or develop strategies based on real-time consumer insights. Companies in sectors like defense, technology, retail, and government will find value in their analytics and reporting services. The agency is also a good fit for clients seeking a partner with a foot in both the local Jordanian market and the broader regional landscape, thanks to their Amman base. Their focus on measurable outcomes makes them ideal for those who want to see clear ROI from their PR and marketing investments.