Make Good

Make Good is a public relations and communications consultancy based in Crestline, California, United States, founded over 15 years ago by nonprofit veterans Christopher and Amy Frazier. Drawing on decades of frontline experience in the social impact sector—spanning communications, fundraising, volunteer engagement, and program development—the agency was created to support mission-driven organizations in expanding their reach and galvanizing communities. Rather than a traditional agency model, Make Good operates as a hands-on partner, leveraging its founders' deep understanding of the challenges facing modern nonprofits to foster shared purpose between organizations and their supporters.

Specialist Expertise in Nonprofit Communications

Make Good's core expertise lies in igniting intrinsic motivation within audiences by aligning nonprofit missions with the values of their supporters. The founders' background in nonprofit operations gave them firsthand insight into the gap between good intentions and sustained action. Make Good specializes in turning passive interest into inspired advocacy through strategy, education, marketing, and capacity building. This focus on the social impact sector sets the agency apart from generalist PR firms, as it understands the unique pressures—limited budgets, donor fatigue, and the need for measurable outcomes—that nonprofits face.

How Make Good Applies Its Approach

The agency's methodology is rooted in partnership and pragmatism. Rather than offering one-size-fits-all campaigns, Make Good works closely with clients to develop communications strategies that resonate authentically with their communities. This involves identifying key narratives, training staff on messaging, and building internal capacity so organizations can sustain momentum long after a project ends. For example, by fostering shared purpose, Make Good helps nonprofits connect with supporters on an emotional level, driving not just awareness but long-term engagement. The agency's nonprofit roots instill an ethos of hands-on collaboration, ensuring every strategy is grounded in real-world feasibility.

Services and Specialties

While specific service offerings are not explicitly listed, based on Make Good's stated focus on strategy, education, marketing, and capacity building, the agency likely provides a range of communications and PR services tailored to the social impact sector. Typical capabilities include:

• Strategic communications planning for campaigns and initiatives
• Media relations and press outreach to amplify nonprofit stories
• Content development for websites, newsletters, and social media
• Crisis communications and reputation management for mission-driven organizations
• Training and workshops on messaging, storytelling, and donor communications
• Digital marketing and SEO to increase online visibility and engagement
• Fundraising communications support, including case statements and appeal letters
• Capacity building to help nonprofits strengthen their internal communications teams

Who They Work With

Make Good is an ideal partner for nonprofit organizations, foundations, and social enterprises that are ready to move beyond basic awareness and inspire genuine advocacy. The agency is particularly well-suited for groups that value a collaborative, hands-on approach and need a partner who understands the nuances of the social impact sector. Whether a small grassroots nonprofit seeking to build its first communications plan or a larger organization looking to refine its messaging for a major campaign, Make Good brings a blend of strategic thinking and practical support. Based in Crestline, California, the agency serves clients across the United States, with a particular focus on those who share its founders' passion for driving meaningful change through effective communications.