Making Headlines PR
Making Headlines PR is a public relations agency based in Philadelphia (founded 1995).
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About Making Headlines PR
Founded in 1995 by Rachel Ezekiel-Fishbein, Making Headlines PR emerged from a desire to help organizations and individuals find clarity in their messaging during an era when media landscapes were beginning to shift. Based in Philadelphia, United States, the agency has spent nearly three decades building a reputation for strategic communication that prioritizes substance over hype. Rather than chasing trends, Making Headlines PR focuses on the fundamentals of public relations: understanding audiences, crafting narratives that matter, and building lasting relationships with media and communities.
Core Philosophy and Strategic Approach
Making Headlines PR operates on the belief that effective public relations is not about spin but about authentic storytelling. The agency’s approach centers on helping clients clarify their message, engage their audience, and amplify their story in ways that influence behavior and impact opinions. This philosophy is rooted in the understanding that trust is the currency of modern communication, and that genuine connections with stakeholders require consistency and transparency. The firm’s strategic planning and communication services are designed to align messaging with organizational goals, whether for corporate social responsibility initiatives, community relations, or broader brand positioning.
One of the agency’s notable strengths lies in its ability to navigate complex media environments. Making Headlines PR offers expertise in media relations, press relations, and media strategy, including specialized services such as media leak strategy and media interview facilitation. The team understands that in an era of fragmented attention, earning coverage requires more than a press release—it demands thoughtful message framing, targeted outreach, and sustained relationship building with journalists and influencers.
Services and Specialties
Making Headlines PR provides a comprehensive suite of public relations and communications services tailored to the needs of diverse clients. The agency’s offerings span both traditional and digital communication channels, with a particular emphasis on storytelling, media advocacy, and crisis management. Below is a summary of the key services the firm delivers:
- Strategic planning and communication consulting
- Media relations and press relations
- Crisis communication and crisis management
- Corporate social responsibility and community relations
- Social media strategy and content creation
- Media content creation, including media production and storytelling expertise
- Media outreach, network building, and message framing
- Media advocacy and media partnerships
- Media influence and media leverage for social causes
- Writing and public image management
These services are underpinned by a deep commitment to research and case-based learning. Making Headlines PR regularly produces media relations case studies that demonstrate how strategic communication can drive measurable outcomes, from increased awareness to behavioral change.
Who Benefits from Working with Making Headlines PR
Making Headlines PR is a strong fit for organizations and individuals who recognize that public relations is a long-term investment rather than a quick fix. The agency’s clients include established institutions like Penn Medicine, WXPN, the American Heart Association, and Wawa, as well as innovative organizations such as Cambridge Innovation Center (CIC) and community-focused groups like Jewish Family & Children’s Services and Philadelphia Futures. This diverse client roster reflects the firm’s ability to adapt its approach across sectors, from healthcare and nonprofit to corporate and cultural institutions.
The agency is particularly well-suited for organizations that need help navigating sensitive communications, building media networks, or amplifying social impact through strategic storytelling. Whether a client is facing a crisis requiring immediate crisis communication, or seeking to establish thought leadership through media partnerships, Making Headlines PR brings a blend of experience and creativity that helps messages resonate. For those based in Philadelphia, United States, or beyond, the firm offers a grounded yet ambitious approach to public relations that prioritizes meaningful engagement over mere visibility.
Key facts
- Team size: 1-10 employees
- Headquarters: Philadelphia, Pennsylvania, United States
- Address: Philadelphia Pennsylvania United States
- SIC codes: 7389
Keywords & focus
Topics and areas Making Headlines PR works with.
- corporate social responsibilitycommunity relations
- strategic planning & communication
- social media
- writing
- crisis communication
- media relations
- public relations & communications services
- press relations
- crisis management
- public relations and communications
- consulting
- services
- media influence
- media leak strategy
- storytelling
- media production
- public image
- storytelling expertise
- media advocacy
- media partnerships
- media content creation
- media relations case studies
- media strategy
- media leverage for social causes
- media outreach
- media network building
- media coverage
- media message framing
- media interview facilitation
- social media strategy
- +44 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Slack, Mobile Friendly, Wix, Varnish, Android, IoT, AI, Node.js
Industries served by Making Headlines PR
Making Headlines PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Making Headlines PR
Common questions and answers about Making Headlines PR, their services, location, and how to work with them.
- Where is Making Headlines PR located?
- Making Headlines PR is headquartered in Philadelphia.
- What services does Making Headlines PR offer?
- Making Headlines PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Making Headlines PR serve?
- Making Headlines PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Making Headlines PR a verified PR agency?
- Making Headlines PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Making Headlines PR?
- You can visit their website at http://www.makingheadlinespr.com
- How many reviews does Making Headlines PR have?
- Making Headlines PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Making Headlines PR founded?
- Making Headlines PR was founded in 1995.
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