Mandy Kay Marketing

Mandy Kay Marketing (MKM) is a digital marketing and public relations agency based in Atlanta, United States, with a focused specialty in the entertainment industry. Founded in 2022 by Mandy Rodgers, who brings 15 years of experience in media and film, the agency provides a range of marketing and communications services tailored to film releases, streaming platform launches, experiential events, and lifestyle brand promotions. MKM combines local market knowledge with a background in Hollywood, having executed over 500 marketing campaigns for major studios.

Services and Specialties

Mandy Kay Marketing offers a comprehensive suite of services designed to support entertainment and lifestyle brands. The agency's expertise spans both traditional public relations and modern digital marketing, with a strong emphasis on event-driven campaigns. Key services include:

• Publicity and media relations
• Influencer marketing and influencer management
• Digital marketing strategy and social media marketing
• Grassroots promotions and event support
• Event planning and event execution, including red carpet events and virtual experiences
• Brand strategy and brand collaborations
• Content ideation and graphic design
• Contract negotiation and partnership campaigns
• Consultancy for publicity and digital needs

In addition to these core offerings, MKM leverages strategic partnerships to provide clients with enhanced capabilities in event management, market research, and graphic design. This allows the agency to deliver end-to-end campaign support without needing to maintain large in-house teams for every function.

Target Clients and Industry Focus

Mandy Kay Marketing primarily serves clients in the entertainment sector, including film studios, streaming platforms, and lifestyle brands. The agency has worked with notable names such as Netflix, Universal Pictures, and Warner Bros., indicating a track record of handling high-profile campaigns. Their work often involves launching new films or series, organizing experiential events to generate buzz, and building brand awareness through influencer partnerships and grassroots outreach. The agency is also active in the Atlanta market, which has grown significantly as a production hub for film and television, allowing MKM to offer localized expertise for projects shooting or launching in the region.

Approach and Philosophy

Mandy Kay Marketing takes a hands-on, consultancy-driven approach to each campaign. Rather than offering one-size-fits-all solutions, the agency tailors its strategies based on the specific goals of the client—whether that's driving ticket sales for a film release, building audience engagement for a streaming platform, or creating a memorable brand experience for a lifestyle product. The agency emphasizes grassroots promotions and influencer marketing as key tools for reaching target audiences authentically. With a background in film and media, founder Mandy Rodgers brings a deep understanding of the entertainment landscape, which informs the agency's ability to negotiate contracts, manage talent relationships, and execute complex events. MKM also places a strong emphasis on measurement and results, using market research and campaign analytics to refine tactics over time.

Location and Credentials

Headquartered at 2107 Faulkner Rd NE in Atlanta, Georgia, United States, Mandy Kay Marketing operates at the intersection of Hollywood-style entertainment marketing and local market expertise. Atlanta has become a major center for film and television production, and MKM capitalizes on this by offering services that connect national campaigns with regional audiences. The agency's founder, Mandy Rodgers, has over 15 years of experience in media and film, and the team has collectively worked on more than 500 marketing campaigns for major studios. This track record provides credibility for clients seeking an agency that understands the nuances of entertainment PR and can deliver results in a fast-paced industry.

Who Mandy Kay Marketing Is a Good Fit For

Mandy Kay Marketing is best suited for entertainment companies—including film studios, streaming services, and lifestyle brands—that need a full-service agency capable of handling everything from media relations and influencer campaigns to event planning and digital strategy. The agency is particularly well-aligned with clients looking to launch new projects in the Atlanta market or who require a mix of grassroots promotion and high-profile event execution. Smaller production companies, independent filmmakers, and emerging lifestyle brands may also benefit from MKM's consultancy model, which allows for flexible, scalable support without the overhead of a large agency.