MAPIE

MAPIE is a public relations and communications agency based in Poitiers, France, that focuses on graphic creation and communication. The agency works primarily with organizations seeking to strengthen their visual identity, improve internal and external communications, and develop coherent branding strategies. MAPIE serves a range of clients from small businesses to larger institutions, with particular expertise in corporate social responsibility, environmental communication, and change management support.

Services and Specialties

MAPIE offers a comprehensive set of services that span both strategic communications and graphic design. The agency's core offering revolves around visual identity development, logo creation, and corporate identity development, ensuring that clients have a consistent and professional look across all touchpoints. Beyond branding, MAPIE provides campaign support for initiatives such as energy renovation campaigns and health and safety awareness, helping organizations communicate complex messages effectively. The agency also produces graphic charters, illustrative series, and various media supports, from signage to advertising materials.

• Visual identity development and logo creation
• Graphic design and branding services
• Corporate identity development and graphic charters
• Environmental communication and CSR campaigns
• Change management support and internal communications
• Campaign support for energy renovation and health and safety awareness
• Signage, media supports, and illustrative series
• B2B partnership projects and advertising & public relations

Methodology and Approach

MAPIE approaches each project with a focus on understanding the client's specific needs and context. The agency begins with a discovery phase to assess the organization's current communications landscape, target audiences, and desired outcomes. From there, MAPIE develops tailored solutions that integrate graphic design with strategic messaging. For initiatives like corporate social responsibility or change management, the agency ensures that visual elements align with the broader goals of the campaign, creating cohesive materials that resonate with stakeholders. MAPIE's work on energy renovation campaigns and health and safety awareness demonstrates its ability to translate technical or regulatory information into accessible, engaging content. The agency also emphasizes consistency through graphic charters and corporate identity development, helping clients maintain a unified brand presence across print, digital, and environmental media.

Location and Reach

Based in Poitiers, in the Nouvelle-Aquitaine region of France, MAPIE is well-positioned to serve clients throughout the country. The agency's headquarters at 1 bis Rue de la Boivre places it in the heart of Poitiers, a city known for its vibrant cultural and academic environment. While MAPIE's primary focus is on the French market, its services in branding, graphic design, and public relations are accessible to organizations across France. The agency's location in Poitiers allows it to maintain close relationships with local and regional clients while also taking on projects from further afield. MAPIE's expertise in areas like environmental communication and CSR makes it particularly relevant for organizations in sectors such as energy, construction, and public administration, as well as for businesses undergoing transformation or seeking to enhance their social responsibility profile.

MAPIE is a strong fit for organizations that need a reliable partner for graphic design and communications, especially those involved in sustainability, public awareness campaigns, or corporate change. The agency's combination of creative skills and strategic thinking makes it suitable for both one-off projects and ongoing communications support. Whether a client requires a new visual identity, a series of awareness materials, or a comprehensive campaign, MAPIE offers the technical and conceptual tools to deliver effective results.