Marco de Santis + Co

Marco de Santis + Co operates within the public relations and communications sector, providing strategic counsel and operational support to organizations seeking to refine their messaging and stakeholder engagement. Based in Grosseto, Italy, the agency focuses on the foundational elements of communication, offering services that range from training and consulting to coaching. This approach positions the firm as a practical partner for businesses and institutions that require structured guidance in how they present themselves and interact with their audiences.

Services Tailored to Communication Needs

The agency’s service offerings are built around the core disciplines of public relations and communications. Marco de Santis + Co provides a suite of capabilities designed to help clients build internal capacity and external effectiveness. The firm emphasizes hands-on, skill-based support rather than high-volume campaign execution. Typical services include:

• Communication strategy development and audit
• Media relations and press office management
• Crisis communication planning and response
• Corporate storytelling and message architecture
• Executive communication coaching and spokesperson training
• Internal communication and change management support
• Reputation management and stakeholder mapping

These services are delivered with a focus on practical outcomes, helping clients improve their ability to communicate clearly and consistently across channels. Marco de Santis + Co does not rely on generic templates but instead tailors each engagement to the specific context and challenges of the organization.

Methodology: Training, Consulting, and Coaching

The agency’s methodology is succinctly summarized by its stated focus on "formazione consulenza coaching"—Italian for training, consulting, and coaching. This three-pillar approach reflects a belief that lasting communication improvement comes from building skills and confidence within the client team. Training sessions cover practical techniques for media interaction, presentation skills, and message delivery. Consulting engagements involve analysis and strategic recommendations, often addressing structural or procedural gaps in communication workflows. Coaching is reserved for senior leaders or key spokespeople who need personalized guidance to refine their public presence or handle high-stakes interactions.

Marco de Santis + Co typically works in phases, starting with a diagnostic phase to understand the client’s current communication posture and objectives. This is followed by a design phase where tailored programs are created, and finally an implementation phase that may involve workshops, one-on-one sessions, or ongoing advisory support. The agency avoids a one-size-fits-all model, preferring to adapt its approach based on the maturity and needs of each client. This method is particularly effective for organizations undergoing change, facing reputational challenges, or seeking to professionalize their communication function.

Location and Local Context

Operating from Grosseto, in the Tuscany region of Italy, Marco de Santis + Co benefits from a central location that allows it to serve clients across the country while maintaining a strong local presence. Grosseto offers access to a network of businesses, public institutions, and cultural organizations that value clear and effective communication. The agency’s roots in this area give it an understanding of regional dynamics, which is valuable for clients operating in Italian markets or seeking to connect with local stakeholders. Despite its location in a smaller city, the firm works with clients ranging from small enterprises to larger organizations, often providing the same level of strategic rigor found in larger metropolitan agencies.

For organizations that need to improve their communication capabilities without the overhead of a large agency, Marco de Santis + Co offers a focused and practical alternative. Its emphasis on training and coaching makes it particularly suitable for clients that want to develop internal expertise rather than rely solely on external execution. The agency is a good fit for businesses and institutions in Italy that are navigating reputation challenges, launching new initiatives, or simply looking to strengthen their public relations and communications function. With a clear methodology and a commitment to building client competence, Marco de Santis + Co provides a valuable resource for those seeking structured communication support in the Italian market.