Margetroid

Founded in 2011 by former journalist Ivana Karhanová, Margetroid is a communications and media agency based in the Czech Republic that brings a deeply editorial perspective to public relations. The agency’s core strength lies in its team of ex-journalists from major Czech outlets such as Česká televize, Česká tisková kancelář, Hospodářské noviny, and Lidové noviny. This background allows Margetroid to offer clients an insider’s understanding of how newsrooms operate, what journalists need, and how to craft stories that actually get covered.

Specialist Expertise in Finance, Investment, and Complex Sectors

Margetroid focuses on clients operating in the financial and investment sectors, both B2C and B2B, as well as in high-value, complex service industries like ICT, industrial manufacturing, and IT. The agency also has significant experience with political PR and public administration communications. This specialization means the team is comfortable navigating regulated environments, technical jargon, and the nuanced messaging required for sensitive or strategic topics. For a client in asset management, fintech, or industrial automation, Margetroid offers the ability to translate complex value propositions into clear, newsworthy narratives that resonate with Czech media and their audiences.

How Margetroid Applies Its Media Experience

The agency’s approach is built on strategic planning and practical execution. Margetroid designs PR strategies that align a client’s business goals with public messaging, ensuring that key themes, projects, and brands are introduced effectively to the public. Because the team comes from newsrooms, they understand the importance of timing, angle, and relationship-building. They can place clients in television, radio, national dailies, and weekly magazines—including their online editions—and can also create bespoke PR projects. A standout offering is media training, where the agency teaches clients how to perform in interviews, handle tough questions, and manage their on-camera presence. Margetroid also handles content tone for websites and social media, ensuring consistency across all owned channels.

Core Services Offered by Margetroid

• Strategic public relations planning and execution
• Media relations and placement (TV, radio, print, online)
• Media training for executives and spokespeople
• Crisis and strategic communication management
• Content strategy for websites and social media
• Political PR and public sector communications
• Bespoke PR projects and campaigns

Who Margetroid Is a Good Fit For

Margetroid is best suited for organizations that require sophisticated, media-savvy communications support in the Czech Republic. The agency’s sweet spot is companies in finance, investment, ICT, and industrial sectors that need to build trust, explain complex offerings, or manage reputation. It is also a strong choice for political entities, public administration bodies, or any organization facing a crisis that demands experienced handling. Because the agency is led by a former journalist and staffed by news veterans, clients who value editorial instinct and a no-nonsense approach to storytelling will find Margetroid particularly effective. For businesses in the Czech Republic looking to elevate their media presence with credible, well-crafted narratives, Margetroid offers a grounded, experienced partner.