Marieke Schouten

Marieke Schouten is a public relations and communications agency based in Rotterdam, Netherlands, founded in 2018. The firm focuses on helping organizations refine their messaging and strengthen connections with their target audiences through a blend of strategic planning and hands-on content creation. While the agency operates broadly within the public relations and communications sector, its approach is tailored to businesses and nonprofits seeking to improve their brand narratives and measurable communication outcomes.

Core Services and Specialties

Marieke Schouten offers a range of services designed to address common communication challenges, from brand positioning to data-driven optimization. The agency specializes in developing brand stories and slogans, crafting content strategies that prioritize audience engagement, and executing campaigns that include newsletters, interviews, and storytelling. Additionally, the firm provides copywriting services for texts, videos, and customer testimonials, as well as data analysis and dashboard creation in Excel to track and visualize results. These offerings are aimed at creating a cohesive communication framework that can be adapted across different channels and industries.

• Brand story and slogan development, including rollout across communication materials
• Content strategy creation with a focus on target audiences and measurable outcomes
• Newsletter and campaign setup, emphasizing creativity and consistency
• Interviews, storytelling, and copywriting for texts, videos, and client narratives
• Data analysis and dashboard development in Excel for result visualization

Methodology and Approach

The agency’s methodology is grounded in a practical, results-oriented philosophy. Marieke Schouten begins by identifying client needs—whether that involves developing a new brand narrative, optimizing existing content, or establishing a data-driven feedback loop. The process typically includes an initial assessment of the target audience and communication goals, followed by the creation of tailored content and campaigns. A distinctive aspect of the firm’s approach is its use of data analysis, using Excel dashboards to make communication results transparent and actionable. This allows clients to see what works, adjust strategies in real time, and maintain continuity across their communications. The agency emphasizes collaboration and clarity, working closely with clients to ensure that every piece of content—from a newsletter to a customer story—aligns with broader business objectives.

Location and Market Focus

Based in Rotterdam, South Holland, Netherlands, Marieke Schouten serves clients both locally and nationally. The agency’s location in one of the Netherlands’ key economic hubs provides access to a diverse range of businesses, from startups to established organizations. Rotterdam’s dynamic business environment, known for its port and innovation sectors, influences the agency’s practical and adaptable style. While the firm primarily operates in Dutch, its services are relevant for any organization looking to improve its public relations and communications within the Netherlands. The agency’s focus on measurable results and storytelling makes it a suitable partner for companies seeking to build stronger relationships with their audiences through clear, consistent messaging.

Marieke Schouten is a good fit for small to medium-sized businesses, nonprofits, and professional service firms that need targeted communication support but may lack in-house resources. The agency works well for clients who value a hands-on, collaborative approach and want to see tangible improvements in their brand presence and audience engagement. Whether you’re looking to refresh your brand story, launch a campaign, or gain clearer insights into your communication performance, Marieke Schouten offers a structured yet flexible service that can be scaled to your needs. With its base in Rotterdam, the agency brings a local perspective combined with a practical methodology that helps clients move their communication forward.