Marino.

Marino. was founded in 1993 in New York, United States, at a time when the public relations industry was shifting from pure media placement toward more strategic counsel. The firm’s early work centered on helping clients navigate traditional media channels, but its founders—led by current President John Marino—recognized early that data and measurable outcomes would become as important as press clippings. Over three decades, that principle has shaped the agency’s evolution from a media-focused shop into a full-service communications firm with a second office in Los Angeles and a team of roughly 69 to 92 professionals.

A Data-Driven Approach to Communications

Today, Marino. operates with a clear emphasis on measurable results. The firm’s methodology combines media relations, public affairs, and digital strategy under one roof, but what distinguishes it is the integration of analytics at every stage. Media monitoring, KPI tracking, and social media analytics are not afterthoughts—they are built into the planning process. This allows the agency to adjust campaigns in real time rather than waiting for quarterly reports. For clients, this means a more transparent view of what is working, whether the goal is securing coverage in a major outlet, shifting public opinion on a policy issue, or driving engagement across social platforms.

The firm’s 92% client retention rate and track record of representing more than 400 clients speak to the long-term relationships it builds. In a sector where agencies often churn through accounts, Marino. attributes its staying power to a consultative style—listening first, then crafting strategies that align with an organization’s broader business objectives rather than simply chasing headlines.

Services and Specialties

Marino.’s service offering spans the full communications spectrum, from traditional media training to newer disciplines like digital content strategy. The agency is particularly active in healthcare public affairs, real estate media relations, and nonprofit advocacy, though its client roster also includes technology companies and corporate entities. A core strength lies in crisis management, where the firm’s senior team—including Chief Strategy Officer Lee Silberstein—brings decades of experience guiding organizations through sensitive situations. The agency also produces content in-house, supporting campaigns with everything from press materials to digital assets that reinforce a consistent narrative across channels.

• Media relations and media outreach
• Media training and message development
• Crisis management and issues response
• Corporate communications and executive positioning
• Public affairs and government relations
• Digital marketing and social media management
• Content production and digital content strategy
• Media analytics and KPI monitoring
• Community relations and nonprofit advocacy

This breadth means clients can engage Marino. for a single campaign or retain the firm for ongoing communications support. The agency’s work in healthcare and medical communications is particularly notable, given the regulatory and reputational complexities of that sector. Similarly, its real estate practice has helped developers and property firms manage announcements, zoning issues, and community outreach in dense urban markets like New York.

Who Benefits Most

Marino. is best suited for organizations that need more than just press releases—those navigating public scrutiny, regulatory environments, or competitive media landscapes. Nonprofits seeking to amplify advocacy efforts, healthcare providers managing public perception, and real estate developers facing community pushback all find value in the firm’s integrated approach. The agency’s public affairs expertise also makes it a strong partner for trade associations and issue-driven coalitions that must engage policymakers and the public simultaneously.

Because Marino. is headquartered in New York, it maintains deep relationships with the city’s media ecosystem, from national outlets to local newsrooms. That local knowledge, combined with a national reach through its Los Angeles office, gives clients a foot in both coasts’ media markets. For companies or organizations that want a partner capable of handling complex, multi-stakeholder communications—while still being small enough to offer senior-level attention—Marino. represents a practical choice. Its longevity in the United States market, coupled with a willingness to adapt to new media tools, makes it a dependable option for organizations that value both strategic thinking and measurable outcomes.