Markable Comunicação

Markable Comunicação is a public relations and communications agency based in São Paulo, Brazil, founded in 2011 by CEO Samara Perez Valadão de Freitas. With over 14 years of operation, the agency has built a reputation for specialized press relations, particularly within the franchising sector. The agency’s core offering revolves around media relations, content production, and strategic communication, leveraging the founder’s two decades of journalism experience to bridge brands with media outlets.

Services and Specialties

Markable Comunicação provides a comprehensive suite of public relations services designed to enhance brand visibility and media presence. The agency’s expertise spans media engagement, crisis communication, and content creation, with a strong emphasis on personalized outreach. Key services include:

• Media relations consulting and journalist mailing list management
• Media outreach campaigns and media engagement strategies
• Content production for press releases, articles, and brand storytelling
• Influencer relations and social media management
• Crisis communication and media impact analysis
• Media coverage monitoring and measurement using AI tools
• Lead generation through media campaigns
• Branding and visibility enhancement for franchising and gastronomy sectors

The agency’s focus on franchising is a defining characteristic, as it is recognized as Brazil’s largest press agency dedicated to this industry. This specialization allows Markable Comunicação to offer tailored media outreach strategies that resonate with franchise brands and their unique growth needs.

Target Clients and Industries

Markable Comunicação primarily serves companies in the franchising sector, but its expertise extends to other industries such as gastronomy, startups, and general consumer brands. Notable clients include JAH, a franchised self-service açaí network with over 160 units in Brazil. The agency’s approach is particularly suited for businesses seeking to build or strengthen their media presence, whether through press advisory services, influencer partnerships, or content production. By acting as a strategic bridge between brands and journalists, Markable Comunicação helps clients navigate media landscapes effectively, from launching new franchise units to managing public perception during crises.

Approach and Methodology

The agency’s methodology combines traditional press relations with modern digital tools. Markable Comunicação emphasizes personalized engagement, avoiding mass-distribution tactics in favor of building genuine relationships with journalists and influencers. This approach is supported by monitoring tools, including AI-driven analytics, to track media coverage and measure impact. The agency also prioritizes crisis communication, handling sensitive situations with care to protect client reputations. For brands in the franchising space, the agency’s deep knowledge of the sector enables it to craft narratives that highlight expansion, innovation, and community impact. Markable Comunicação has also expanded into specialized areas, such as gastronomy, reflecting its adaptability while maintaining core expertise in franchising.

Location and Credentials

Based in São Paulo, Brazil, at 957 Avenida Imperatriz Leopoldina, the agency operates from the country’s economic and media hub. This location provides access to a vast network of journalists, influencers, and media outlets across Brazil. Founded by Samara Perez Valadão de Freitas, a journalist with two decades of experience, Markable Comunicação brings editorial insight to its PR work, understanding what makes a story newsworthy. The agency’s longevity—over 14 years—and its recognition as a specialized press agency for franchising underscore its credibility in the Brazilian market.

Who Should Consider Markable Comunicação

Markable Comunicação is a strong fit for franchising companies looking to expand their media footprint, as well as startups and gastronomy brands seeking targeted press relations. Its services are ideal for businesses that value personalized media engagement and crisis management over one-size-fits-all approaches. With a focus on building strategic connections and leveraging AI for monitoring, the agency offers a balanced mix of traditional PR expertise and modern tools. For any brand in São Paulo or across Brazil aiming to increase visibility and foster meaningful media relationships, Markable Comunicação provides a dedicated, sector-savvy partner.