Marketwired (now Notified)

Marketwired (now Notified) serves clients in the public relations and communications industries, providing technology-driven solutions that help organizations manage their media outreach and stakeholder communications. Originally founded in 1994 as Internet Wire, the company has undergone significant evolution, including a rebranding to Notified. While the corporate headquarters is in Toronto, Canada, the company maintains a key operational presence in El Segundo, United States, at 2321 Rosecrans Ave, California 90245. This location supports the company's extensive client base of over 10,000 organizations globally, offering a range of tools designed to streamline press release distribution, media monitoring, and investor relations workflows.

Services for Public Relations and Communications Professionals

Marketwired (now Notified) focuses on providing technology platforms that address the core needs of PR and communications teams. The company's offerings are built around press release distribution, media management, and analytics, helping clients effectively manage their corporate narratives. Key services include:

• Press release distribution through the GlobeNewswire network, ensuring broad media and regulatory reach
• Media monitoring and social listening tools to track coverage and sentiment across traditional and digital channels
• Media management platforms for building and maintaining media lists, targeting journalists, and managing outreach
• PR workflow solutions that automate tasks like newsroom management, embargoed releases, and approval processes
• Social media monitoring and analytics to measure campaign performance and audience engagement
• Investor relations (IR) workflow solutions, including regulatory filing services and IR website design
• Analytics and reporting dashboards that provide insights into distribution performance and audience behavior

These tools are designed to integrate into a single platform, allowing PR and IR professionals to manage their communications from planning through measurement. The company's technology emphasizes efficiency, enabling teams to handle large volumes of press releases and media interactions without sacrificing accuracy or speed.

Methodology and Approach

Marketwired (now Notified) operates as a technology-first service provider, meaning its primary value lies in the software and distribution networks it offers rather than in consulting or creative strategy. The company's approach is centered on streamlining the operational side of public relations: distributing press releases to targeted media outlets, monitoring how those releases are picked up, and providing data to refine future communications. For investor relations teams, the platform extends to regulatory compliance and IR website hosting, ensuring that financial communications meet legal requirements while maintaining a professional online presence. The company's large team of around 1,000 to 1,170 employees supports clients through onboarding, technical support, and account management, but the core offering remains the self-service and automated tools that allow clients to execute their own campaigns. This methodology makes the platform particularly effective for organizations that already have established PR strategies and need a reliable, scalable infrastructure to execute them.

Location and Market Presence

While Marketwired (now Notified) is headquartered in Toronto, its El Segundo location in the United States serves as a critical hub for its operations, particularly for clients based in the Los Angeles area and the broader West Coast. The El Segundo office, situated at 2321 Rosecrans Ave, places the company in a business corridor that is home to many media, technology, and entertainment firms. This geographic positioning allows the company to serve a diverse range of industries, from tech startups to established public companies, that require robust press release distribution and media monitoring. The company's global reach, combined with its U.S. presence in El Segundo, means it can support clients with international communications needs while maintaining a local touch for American markets. With annual revenue of approximately $200 million, the company has the resources to continuously update its technology and expand its distribution networks, making it a stable choice for organizations that prioritize reliability and scale in their PR and IR tools.

Marketwired (now Notified) is best suited for mid-sized to large organizations, as well as public companies, that need a comprehensive, technology-driven platform for press release distribution, media monitoring, and investor relations. Its tools are ideal for in-house PR and IR teams who manage high volumes of communications and require detailed analytics to measure their impact. Companies looking for a hands-off, full-service agency might find the platform less suitable, as the emphasis is on self-service software rather than strategic consulting. For firms in the United States, particularly those with a presence on the West Coast, the El Segundo location offers convenient access to support and account management. Overall, Marketwired (now Notified) provides a solid, scalable infrastructure for organizations that want to take control of their own media and investor communications with a proven, tech-enabled platform.