Martijn Kagenaar | positionering & profilering | advies & interim

Martijn Kagenaar | positionering & profilering | advies & interim offers strategic communications counsel focused on positioning and profiling for organizations of all sizes. Based in Maastricht, Netherlands, the firm was founded in 2020 and provides advisory and interim support to help businesses clarify their market relevance, strengthen their brand story, and align their communications efforts. The agency operates at the intersection of market research, branding, and public relations, delivering practical solutions for companies seeking to stand out in competitive environments.

Services and Specialties

Martijn Kagenaar | positionering & profilering | advies & interim concentrates on a core set of services that revolve around positioning and profiling. While the agency does not list an exhaustive menu of offerings, its focus areas suggest a deep expertise in the following capabilities:

• Positioning strategy: Helping organizations discover what makes them relevant in their market and articulating that value clearly.
• Profilering (profiling): Crafting consistent and compelling narratives that resonate with target audiences, whether for new products, markets, or rebranding initiatives.
• Communicatiestrategie (communication strategy): Developing integrated plans that guide messaging, channel selection, and stakeholder engagement.
• Marktonderzoek (market research): Conducting environmental scans and audience analysis to inform strategic decisions.
• Branding: Supporting identity development, vision-mission definition, and corporate story creation to ensure alignment across all touchpoints.
• Rebranding and bureau selection: Advising on brand portfolio management and helping clients choose the right external partners when needed.

These services are delivered through advisory or interim roles, meaning the agency can either provide strategic guidance or step in to manage communications functions temporarily.

Target Clients and Approach

The agency works with a broad range of clients, from startups and experienced entrepreneurs to executives at large organizations. Regardless of scale, the common thread is a need for an outside perspective to uncover what makes the organization relevant and to ensure consistent, impactful communication. Martijn Kagenaar | positionering & profilering | advies & interim emphasizes the importance of a fresh, external viewpoint, particularly for companies that have grown accustomed to their own internal assumptions. The approach typically begins with market exploration to identify unique value propositions, followed by the development of a foundational story that is both accurate and emotionally resonant. This process often includes defining identity, vision, mission, and corporate narrative, as well as aligning these elements with broader communication strategies. The agency positions itself as a partner for organizations undergoing change—whether entering new markets, launching products, or rebranding—to ensure that their positioning remains clear and consistent.

Location and Credentials

Based at 84 Tongerseweg in Maastricht, Limburg, Netherlands, the agency operates from a city known for its vibrant business community and cross-border economic activity. Maastricht’s location at the heart of the Meuse-Rhine Euroregion makes it a strategic base for clients with international ambitions, though the agency serves organizations across the Netherlands and beyond. Founded in 2020, Martijn Kagenaar | positionering & profilering | advies & interim brings a focused, boutique approach to communications consulting, offering personalized attention that larger firms may not provide. The agency’s expertise in positioning and profiling is particularly valuable for businesses looking to refine their market identity without the overhead of a full-service agency.

This agency is a strong fit for startups seeking to establish a clear market position, established companies navigating rebranding or expansion, and leadership teams that need interim communications support. Its emphasis on research-driven strategy and narrative development makes it suitable for organizations that value a thoughtful, evidence-based approach to public relations and communications.