masclaro

Founded in 2005, masclaro is a communications consultancy and agency based in Madrid, Spain. The agency works with a wide range of public and private organizations, from small and medium-sized businesses to larger institutions, offering strategic communication services that emphasize both substance and style. With a focus on internal and external communication, media relations, and social media, masclaro helps clients define and execute clear, effective messaging strategies. The agency also provides training in management and communication skills, delivered both in-person and online through its own virtual campus platform.

Strategic Communication and Media Relations

At its core, masclaro designs communication strategies that cover the full spectrum of public relations. These include media relations, where the agency works to build and maintain positive relationships with journalists and outlets, as well as event organization and government relations. The agency’s approach is grounded in the belief that effective communication requires attention to both the content (the "fondo") and the presentation (the "forma"). This dual focus ensures that messages are not only well-crafted but also delivered in a compelling and memorable way. For clients in Madrid and across Spain, masclaro offers tailored solutions that align with their specific goals, whether that involves launching a product, managing a crisis, or strengthening their brand reputation.

Training and Development Programs

Beyond traditional PR services, masclaro has developed a distinctive training offering. The agency runs courses such as "¿Cómo comunicar para tener más impacto?" (How to Communicate for More Impact) and "Directivos con mucho teatro" (Executives with a Lot of Theatre), which use adapted fiction and theatrical texts to teach communication and leadership skills. This innovative method, which combines performance techniques with practical business communication, has made masclaro a pioneer in independent consulting and training in Spain. The agency also operates a virtual campus, supported by the Spanish Ministry of Culture, providing online learning options that extend its reach beyond Madrid to clients in Europe and the Americas. This blend of creative and practical training helps professionals improve their presentation skills, emotional intelligence, and overall communicative impact.

Services Offered by masclaro

• External and internal communication strategy consulting
• Media relations and press office management
• Social media management and digital communication
• Event planning and organization
• Government and public sector relations
• Management and communication skills training (in-person and online)
• Executive coaching using theatrical techniques
• Virtual campus-based training programs

masclaro is particularly well-suited for organizations that value a thoughtful, results-oriented approach to communication. The agency’s emphasis on training and development makes it a strong partner for companies looking to upskill their leadership teams, while its experience in media and government relations is valuable for businesses navigating complex regulatory or public-facing environments. Based at 8 Calle de Josefa Valcarcel in Madrid, Spain, masclaro serves clients both locally and internationally through its network of partner agencies in Europe and the Americas. Whether you are a startup seeking to build your brand presence, a nonprofit aiming to amplify your message, or a corporation needing strategic counsel, masclaro offers a comprehensive suite of services designed to bring clarity and impact to your communications.