maslansky + partners
maslansky + partners is a public relations agency based in New York (founded 1991).
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About maslansky + partners
maslansky + partners operates at the intersection of linguistics, behavioral science, and strategic communications from its headquarters in New York, United States. Founded in 1991 (often cited as 1992 in some records), the firm has carved out a distinct niche by focusing on what it calls Language Strategy®. Rather than simply crafting press releases or managing media relations, the agency digs into the precise words and phrases that shape audience perception and drive behavior. Based at 200 Varick St in New York, the firm employs a team of roughly 50 to 72 professionals and generates an estimated $17 million in annual revenue, indicating a focused, high-value consultancy model rather than a large-scale generalist agency.
A Data-Driven Approach to Messaging
What sets maslansky + partners apart is its heavy reliance on quantitative and qualitative research to inform messaging decisions. The firm regularly conducts emotional resonance testing, social media analysis, and market research to understand how different audiences respond to language. This evidence-based approach means that the agency’s recommendations are grounded in data, not intuition. For clients facing complex communication challenges—whether in corporate social responsibility, crisis communication, or public affairs messaging—this methodology provides a defensible foundation for narrative choices. The agency’s work often involves public debate framing and regulatory communication, areas where precise language can have significant legal and reputational consequences.
Core Services and Specialties
maslansky + partners offers a suite of services that revolve around messaging architecture and corporate narrative development. While the firm does not list individual service pages, its expertise can be inferred from its keywords and industry focus. Typical engagements likely include:
- Brand messaging and corporate narrative creation
- Employee communications and internal alignment strategies
- Crisis management and crisis communication planning
- Corporate social responsibility (CSR) messaging
- Public affairs messaging and regulatory communication
- Consumer and customer communications strategy
- Qualitative and quantitative market research for messaging
- Social media analysis and emotional resonance testing
- Language strategy for B2B and enterprise software companies
These services are delivered through a combination of strategic consulting, research projects, and ongoing advisory relationships. The firm’s focus on language strategy means that even traditional PR functions like reputation management are approached through the lens of word choice and framing.
Client Base and Industry Focus
The agency’s client roster spans pharmaceuticals, financial services, energy, and consumer packaged goods. They work with both multinational brands and startups, indicating flexibility in scale. Given their emphasis on enterprise software and information technology keywords, it is likely that maslansky + partners has particular strength in helping tech companies articulate complex value propositions to non-technical audiences. Their expertise in corporate social responsibility and public affairs also suggests frequent work with organizations navigating regulatory environments or public scrutiny. For companies in highly regulated sectors or those undergoing significant reputational challenges, maslansky + partners offers a research-backed, language-focused approach that goes beyond standard PR tactics.
The firm is best suited for organizations that recognize the strategic importance of messaging but need outside expertise to refine it. Mid-sized to large companies in industries with high stakes—such as finance, healthcare, energy, or technology—will find the agency’s methodology particularly valuable. Startups with a clear need for narrative development may also benefit, especially if they are entering crowded markets or facing skeptical audiences. While not a fit for businesses seeking broad media outreach or event management, maslansky + partners excels where the core challenge is about what to say and how to say it, rather than where to place the message.
Key facts
- Team size: 51-200 employees
- Headquarters: 200 Varick St, New York, New York, United States, 10014
- Address: 200 Varick St , New York New York United States 10014
- Annual revenue: 8000000
- SIC codes: 7389
Keywords & focus
Topics and areas maslansky + partners works with.
- brand messaging
- employee communications
- corporate social responsibility
- crisis communication
- quantitative research
- public affairs messaging
- language strategy
- consumer communications
- qualitative research
- messaging
- communication messaging language strategy public affairs messaging corporate social responsibility cr
- communication
- corporate messaging
- corporate narrative
- strategic communications
- customer communications
- market research
- enterprise software
- software
- information technology
- public relations & communications services
- messaging architecture
- customer connection
- social media analysis
- public debate framing
- emotional resonance testing
- crisis management
- b2b
- public affairs
- regulatory communication
- +63 more
Technologies
UltraDns, Rackspace MailGun, Outlook, Drupal, Media Temple SSL, WP Engine, Greenhouse.io, Slack, Hubspot, Google Tag Manager, Typekit, WordPress.org, Linkedin Marketing Solutions, Google Font API, Mobile Friendly
Industries served by maslansky + partners
maslansky + partners works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about maslansky + partners
Common questions and answers about maslansky + partners, their services, location, and how to work with them.
- Where is maslansky + partners located?
- maslansky + partners is headquartered in New York.
- What services does maslansky + partners offer?
- maslansky + partners offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does maslansky + partners serve?
- maslansky + partners serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is maslansky + partners a verified PR agency?
- maslansky + partners is listed on Online PR. Verification status is shown on their profile.
- How can I contact maslansky + partners?
- You can visit their website at http://www.maslansky.com
- How many reviews does maslansky + partners have?
- maslansky + partners has 0 client reviews with an average rating of 0.0 out of 5.
- When was maslansky + partners founded?
- maslansky + partners was founded in 1991.
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