MatchMap Media

MatchMap Media is a public relations and communications agency based in the United States. Founded in 2010, the firm specializes in press material development, media relations, and strategic pitching. The agency positions itself as a practical alternative to large-scale PR operations, focusing on genuine, direct communication rather than mass-distributed press releases. MatchMap Media primarily serves non-profits, lawyers, politicians, business owners, and communications and sales professionals who need to connect with their audiences through various media channels.

Services and Specialties

MatchMap Media offers a range of public relations and communications services tailored to help clients navigate the evolving media landscape. The agency emphasizes a hands-on, personalized approach to media relations, moving away from what it describes as "factory farm public relations." Below are the core services and specialties the agency typically provides:

• Press material development, including press releases, media kits, and backgrounders
• Media relations and pitching to reporters, editors, and influencers
• Strategic communication planning and message development
• Crisis communication and reputation management
• Media training for executives, lawyers, and politicians
• Audience analysis and targeting through traditional and digital media
• Content creation for owned media, including blog posts and newsletters

Approach and Philosophy

The agency's methodology is built around a three-step process—Matching, Mapping, and Media—which it uses to identify the most effective medium for each client's target audience. MatchMap Media rejects the practice of sending generic press releases to large lists, instead advocating for a more tailored, relational approach. The firm believes that successful media relations hinges on being genuine, creative, and direct, regardless of the media format. This philosophy is rooted in the understanding that while new types of media constantly emerge, the fundamental need to relate to and connect with audiences remains constant. The agency applies "old-fashioned techniques" to modern media challenges, focusing on building meaningful relationships with journalists and influencers rather than relying on volume-based tactics.

Location and Credentials

Based in the United States, MatchMap Media serves clients across the country, with a particular emphasis on organizations and individuals who require cost-effective, results-oriented PR support. The agency was founded in 2010 by professionals with experience in communications and media relations. Its headquarters are located in the United States, though the firm works with clients remotely, leveraging digital tools to manage campaigns and maintain close client contact. MatchMap Media's team brings expertise in working with non-profits, legal professionals, political figures, and business owners, making it a versatile option for those who need strategic public relations without the overhead of larger agencies.

MatchMap Media is best suited for organizations and professionals who value a personalized, relationship-driven approach to public relations. The agency is a good fit for non-profits with limited budgets, lawyers and politicians seeking to build their public profiles, and business owners looking to enhance their media presence. It also appeals to communications and sales staffs who need support in adapting to the changing media environment. By focusing on genuine connections and strategic messaging, MatchMap Media helps clients cut through the noise and reach their target audiences effectively.