Mauna Loa

Based in Paris, France, Mauna Loa is a communications agency that has developed a specific focus on strategic facilitation and change management since its founding in 2017. The agency's work is built around the idea that effective communication goes beyond standard press releases or media relations, requiring a thoughtful, hands-on approach to guiding organizations through complex internal and external transitions. This specialization in facilitation and seminar design sets Mauna Loa apart in the competitive Parisian communications landscape, where many agencies focus primarily on traditional public relations tactics. Instead, Mauna Loa emphasizes creating structured, engaging experiences that help companies align their messaging and strategy.

Strategic Facilitation and Change Management

Mauna Loa's core expertise lies in designing and animating seminars and workshops that drive strategic alignment and organizational change. The agency does not simply propose communication plans; it works with clients to co-create the conditions for change through facilitated sessions. This approach is particularly relevant for companies undergoing restructuring, mergers, or shifts in corporate culture. By combining "conception de séminaires" (seminar design) with editorial strategy, Mauna Loa ensures that the content of these events is not only engaging but also directly tied to the company's broader communication objectives. The agency's Paris-based team brings a strong understanding of French corporate culture and the specific challenges faced by organizations in the region.

Integrated Communications Services

While facilitation is a key differentiator, Mauna Loa offers a full suite of public relations and communications services. The agency operates a dedicated content lab that produces editorial content across various formats, from white papers to digital assets. This is complemented by traditional media relations capabilities, helping clients secure coverage in French and international outlets. Mauna Loa also has a noted practice in health communications ("communication santé") and corporate social responsibility (RSE) communications, reflecting the growing demand for specialized expertise in these sectors. The agency's service offering typically includes:

• Strategic recommendations and communication planning
• Editorial conception and content production (content lab)
• Media relations and press outreach
• Event design and product launch support
• Seminar animation and change management facilitation
• Health communications and CSR strategy

This integrated model allows Mauna Loa to manage both the strategic and executional sides of a campaign, from the initial recommendations to the final event or publication.

Clientele and Fit

Mauna Loa is best suited for mid-sized to large organizations in France that are navigating significant change, such as a product launch, a new strategic direction, or a need to improve internal alignment. Companies in the health, pharmaceutical, and sustainability sectors will find particular value in the agency's specialized knowledge. The agency's emphasis on facilitation and seminars makes it an excellent partner for leadership teams that want to actively involve their employees or stakeholders in the communication process, rather than simply broadcasting messages. For organizations based in or operating through Paris, Mauna Loa offers a local, hands-on approach that prioritizes collaboration and structured dialogue. The agency is a strong option for those seeking a partner that can blend strategic thinking with practical, event-based execution.