MAW Talk

MAW Talk was founded in 2020 in Yogyakarta City, Indonesia, by Asmono Wikan as a virtual and offline talkshow program. While the name suggests a media production, the agency operates at the intersection of public relations, journalism, and digital communication. Its founding during the pandemic reflects a strategic pivot toward virtual engagement, yet the agency's core strength lies in its deep roots in media ethics, journalistic skills, and public trust building. Unlike many PR firms that focus solely on media relations, MAW Talk brings a unique perspective shaped by years of experience in media and publishing, making it a distinctive player in Indonesia's communications landscape.

Specialist Expertise: Media, Journalism, and Public Trust

MAW Talk's expertise is grounded in the belief that effective public relations starts with understanding how media works from the inside. The agency's founder, Asmono Wikan, has a background that bridges journalism and PR, which informs a disciplined approach to content creation and reputation management. This is evident in their focus on media ethics, media and society, and media disruption. Rather than treating PR as a purely promotional exercise, MAW Talk emphasizes building public trust through transparent, journalistic-quality content. Their talkshow and podcast formats—available across eight platforms including Spotify and Apple Podcasts—serve as both a portfolio and a training ground for clients. The agency's target audience of PR practitioners and media professionals aged 26-35 benefits from this dual perspective, learning how to navigate media disruption while upholding ethical standards.

How MAW Talk Applies Its Approach

The agency applies its specialist knowledge through a mix of content development, media strategy, and online workshops. MAW Talk offers PR certification programs and training in journalistic skills, helping corporate communications teams produce media-worthy content. Their reputation audit tools provide data-driven insights into how organizations are perceived across digital and traditional channels. A key differentiator is their focus on disruptive media strategies—helping clients cut through noise in an era of information overload. For example, influencer collaboration is approached not as a simple endorsement deal but as a strategic alignment with media ethics and audience trust. The agency also publishes books on PR and media, further cementing its role as a thought leader in the field. While based in Yogyakarta City, Indonesia, MAW Talk's virtual programs attract participants from across the archipelago, making their expertise accessible to a national audience.

Services and Specialties

• Public relations strategy and reputation management
• Media content development and production
• Media training and journalistic skills workshops
• Influencer marketing and collaboration
• Digital communication and social media strategy
• PR certification and online training programs
• Book publishing PR and media outreach
• Reputation audit and trust-building tools

Who They Work With

MAW Talk is best suited for organizations and professionals in Indonesia seeking a PR partner that understands the nuances of media and journalism. Their services appeal to corporate communications teams, public affairs departments, and educational institutions looking to strengthen their media literacy and public trust. The agency's emphasis on media ethics and disruptive strategies makes it a strong fit for clients navigating reputational challenges or seeking to differentiate themselves in crowded markets. While their talkshow and podcast attract a broad audience, their training and certification programs are particularly valuable for mid-career professionals (ages 26-35) in PR and media roles. For organizations in Yogyakarta City and beyond, MAW Talk offers a grounded, ethics-first approach to public relations that prioritizes substance over spin.