McCoin & Smith Communications

McCoin & Smith Communications, founded in 1999, is a public relations and communications agency headquartered in Holliston, United States, with the specific address of 200 Fiske St, Holliston, Massachusetts, 01746-2020. The firm offers a concentrated set of services centered around strategic communications for B2B technology companies, particularly those specializing in data, analytics, and artificial intelligence. Unlike many agencies that delegate work to junior staff, McCoin & Smith Communications provides direct, senior-level account direction from its principals, Chris McCoin and Richard Smith, who jointly handle strategy, writing, and media pitching for every client.

Services and Specialties

McCoin & Smith Communications focuses exclusively on strategic communications services tailored to the data, analytics, and AI technology sectors. Their service offerings are designed to help emerging businesses establish credibility and thought leadership. Typical services provided by the agency include:

• Strategic communications planning and execution
• Thought leadership development and content creation
• Media relations and press pitch development
• Executive visibility and personal branding for C-suite leaders
• Market category creation and positioning
• Press release writing and distribution
• Byline article and op-ed placement
• Competitive analysis and market intelligence
• Crisis communications preparation and response
• Analyst relations support

Target Clients and Industries

The agency primarily serves B2B technology companies that are pioneers in data, analytics, and AI technologies. These clients range from early-stage startups to established firms looking to break into new markets or establish themselves as industry leaders. McCoin & Smith Communications works across both horizontal and vertical audiences, meaning they can support clients serving diverse sectors such as healthcare, finance, retail, or manufacturing, as long as the core technology revolves around data-driven solutions. The firm’s focus on this niche allows them to deeply understand the technical landscape and effectively communicate complex value propositions to media, analysts, and potential customers.

Approach and Philosophy

What sets McCoin & Smith Communications apart is its commitment to senior-level involvement throughout the entire client engagement. The agency’s principals, Chris McCoin and Richard Smith, are the account team—they do not delegate strategy or execution to junior staff. This ensures consistent, experienced attention from initial planning through to media outreach and follow-up. The firm’s approach is to help clients become emerging leaders and experts in their fields, generating credibility for executives and a competitive advantage to drive sales. By focusing on thought leadership and market category creation, McCoin & Smith Communications aims to help B2B tech pioneers achieve their business objectives, whether that’s increasing brand awareness, generating leads, or securing investment.

Location and Credentials

Based in Holliston, Massachusetts, United States, McCoin & Smith Communications has operated for over two decades, building a reputation for deep expertise in the data and AI technology space. The agency’s Holliston headquarters positions it within the broader Boston-area technology and innovation ecosystem, allowing for close connections with clients and media in the region. With a track record spanning 25 years, the firm has demonstrated its ability to deliver results for emerging businesses seeking to establish themselves in competitive markets.

Who This Agency Is a Good Fit For

McCoin & Smith Communications is best suited for B2B technology companies that are focused on data, analytics, or AI and are looking for high-touch, senior-level PR support. Startups and growth-stage firms that need to build credibility from the ground up, as well as established companies aiming to launch new product categories or reposition themselves in the market, will benefit from the agency’s concentrated expertise. Organizations that value direct access to experienced practitioners who can both strategize and execute—rather than a team of junior account managers—will find McCoin & Smith Communications a strong partner.