McPherson Strategies
McPherson Strategies is a public relations agency based in New York (founded 2013).
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About McPherson Strategies
Based in New York, United States, McPherson Strategies operates at the intersection of public relations and social impact. Founded in 2013 by Susan McPherson, this B-Corp certified, women-led boutique agency has carved out a distinct niche in the competitive New York market. With a presence also in Silver Spring, Maryland, the firm focuses on helping organizations communicate their commitment to social good, drawing on a deep understanding of corporate social responsibility (CSR), ESG strategy, and impact storytelling. McPherson Strategies is recognized as one of New York's Top Specialty Agencies and is a member of the UN Global Compact, reflecting its dedication to values-driven business practices.
Core Services and Expertise
McPherson Strategies specializes in designing and executing communications strategies that align with an organization's social impact goals. The agency's work spans from high-level strategy to tactical execution, with a strong emphasis on storytelling that resonates with stakeholders. Key service areas include:
- Impact strategy and impact communications
- ESG strategy and corporate social impact program development
- Content strategy, including impact storytelling content optimization, evaluation, and distribution
- Campaign management for social impact campaigns and public sector engagement
- Partnership development, including nonprofit support and corporate-nonprofit collaborations
- Leadership development and consulting for social good initiatives
- Event creation and campaign management
The agency's approach is grounded in data and metrics, using impact storytelling content metrics and frameworks to measure and refine efforts. This focus on evaluation ensures that clients can demonstrate tangible outcomes from their social impact investments. McPherson Strategies also offers expertise in impact strategy design and impact leadership, helping organizations build internal capacity for sustained social change.
Clientele and Notable Work
McPherson Strategies serves a diverse client base that includes Fortune 500 companies, social enterprises, nonprofits, and foundations. The agency has worked on high-profile initiatives such as Nike's "Made to Play" program, which encourages physical activity among children, and efforts to support democracy renewal with Leadership Now. These projects highlight the firm's ability to blend corporate communications with social impact objectives. The agency's team of 51-200 people operates across the United States, Canada, and the United Kingdom, allowing it to support clients with global reach while maintaining a boutique feel. McPherson Strategies' work in public relations and communications services is particularly valuable for organizations seeking to differentiate themselves through a clear social purpose.
Ideal Clients for McPherson Strategies
McPherson Strategies is a strong fit for organizations that are serious about integrating social impact into their core business strategy. This includes corporations looking to develop or refine their CSR and ESG programs, nonprofits seeking to amplify their message through compelling storytelling, and foundations aiming to measure and communicate their impact. The agency's expertise in impact storytelling content and partnership development makes it especially useful for companies navigating complex stakeholder landscapes. For organizations in New York and beyond that want to move beyond traditional PR to a more purpose-driven communications approach, McPherson Strategies offers a proven framework for building credibility and driving change.
Key facts
- Team size: 11-50 employees
- Headquarters: New York, New York, United States, 11201
- Address: New York New York United States 11201
- SIC codes: 8742
Keywords & focus
Topics and areas McPherson Strategies works with.
- event creation
- content strategy
- communications
- marketing
- csr
- public relations
- pr
- corporate social impact
- esg strategy
- public relations & communications services
- impact storytelling content optimization
- impact storytelling content evaluation
- social impact campaigns
- impact storytelling content metrics
- social good
- leadership development
- consulting
- social impact content
- impact leadership
- impact strategy
- public sector engagement
- impact storytelling frameworks
- impact storytelling strategies
- partnership development
- nonprofit support
- impact storytelling content distribution
- campaign management
- impact storytelling case studies
- impact strategy design
- impact communication
- +84 more
Technologies
NSOne, Gmail, Google Apps, MailChimp SPF, Slack, Mobile Friendly, YouTube, Typekit, Squarespace ECommerce, MailChimp, Remote, Circle, AI
Industries served by McPherson Strategies
McPherson Strategies works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about McPherson Strategies
Common questions and answers about McPherson Strategies, their services, location, and how to work with them.
- Where is McPherson Strategies located?
- McPherson Strategies is headquartered in New York.
- What services does McPherson Strategies offer?
- McPherson Strategies offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does McPherson Strategies serve?
- McPherson Strategies serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is McPherson Strategies a verified PR agency?
- McPherson Strategies is listed on Online PR. Verification status is shown on their profile.
- How can I contact McPherson Strategies?
- You can visit their website at http://www.mcpstrategies.com
- How many reviews does McPherson Strategies have?
- McPherson Strategies has 0 client reviews with an average rating of 0.0 out of 5.
- When was McPherson Strategies founded?
- McPherson Strategies was founded in 2013.
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