Media Change

Media Change is a Mozambican communications agency based in Maputo, Mozambique, that specializes in research, content creation, production, and distribution across all of the country's languages. Officially founded in 2021, the agency draws on years of accumulated experience from its founder in producing and distributing communication content. With a team of collaborators and focal points spread throughout Mozambique—including creatives, voice artists, translators, producers, directors, and actors—Media Change focuses on behavior change communication, offering integrated solutions tailored to client needs.

Services and Capabilities

Media Change provides a comprehensive suite of services centered on communication for social and behavioral change. The agency covers the entire content lifecycle, from initial research and strategy design to production, distribution, and impact monitoring. Their offerings include:

• Communication research and audience studies
• Communication strategy design and consulting
• Content production for radio and TV spots, films, and documentaries
• Radio novelas and serialized audio content
• Success stories and testimonial videos
• Audiovisual content in all Mozambican languages
• Multi-channel content distribution
• Monitoring of content transmission and impact assessment

This broad range allows Media Change to develop and execute end-to-end campaigns that reach diverse audiences across Mozambique, leveraging local languages and cultural nuances to maximize engagement.

Approach and Methodology

Media Change's approach is rooted in a multidisciplinary perspective and a proactive attitude. The agency emphasizes personalized services that are adjusted to each client's specific context and objectives. Their process typically begins with research to understand target audiences, followed by the design of tailored communication strategies. Content is then produced in formats ranging from short films and radio programs to mass media campaigns, all created in local languages to ensure accessibility and resonance. Distribution is managed across multiple channels, and the agency monitors transmission and evaluates content impact to refine future efforts. This integrated model positions Media Change as a partner for organizations seeking evidence-based communication interventions, particularly in public health, social development, and behavior change initiatives.

Location and Credentials

Headquartered in Maputo, Maputo, Mozambique, Media Change operates from a central location that enables it to coordinate projects nationwide. The agency's team includes focal points in all provinces, giving it a genuine national footprint. Since its official founding in 2021, Media Change has built a portfolio of diverse content—radio and TV spots, short films, radio programs, success stories, testimonials, radio novelas, vignettes, and mass communication campaigns. This track record demonstrates the agency's ability to handle complex, multilingual communication projects across Mozambique. For clients seeking a local agency with deep cultural knowledge and a focus on measurable behavioral outcomes, Media Change offers a practical, research-driven alternative to larger international firms.

Media Change is a strong fit for non-governmental organizations, government agencies, and development partners working in Mozambique who need culturally appropriate communication materials that drive social change. Their ability to produce content in all Mozambican languages, combined with their research and monitoring capabilities, makes them particularly suitable for public health campaigns, community development programs, and advocacy initiatives. The agency's integrated service model means clients can rely on a single partner from strategy to evaluation, simplifying project management while ensuring consistency across all communication channels.