Media Owls

Media Owls works with a diverse range of clients, from technology startups and established software companies to nonprofits, consumer brands, and sustainable businesses. Based in Los Gatos, United States, the firm was founded in 2008 by Jackie Flaten and Angela James. The agency focuses on helping innovative organizations articulate their stories and connect with the right audiences through both traditional and new media channels. Media Owls is especially active in sectors such as security software, information technology, renewable energy, new materials, and new media, though its client roster also includes food, real estate, higher education, and artisan products.

How Media Owls Helps Clients Build Brands and Gain Exposure

Media Owls positions itself as a highly tailored brand-building and media exposure partner. The agency develops creative, sound strategies designed to generate critical media coverage, consumer awareness, and constituent support. A distinguishing feature of Media Owls is its "no-ifs-ands-or-buts" guarantee, which underscores its commitment to delivering tangible results. Founders Flaten and James bring hands-on experience from campaigns covering a wide array of products—from electronic invoicing and high-performance computing storage to organic snack foods and sustainable restaurant chains. This breadth of experience allows Media Owls to adapt its approach to the specific needs of each client, whether they are a B2B technology firm or a consumer goods company.

Services and Specialties

While Media Owls does not list a fixed menu of services, its work and client history suggest a comprehensive suite of public relations and communications offerings. The agency's expertise spans media relations, strategic planning, brand messaging, and editorial outreach. Based on its focus areas and client case studies, typical services include:

• Media relations and press campaign development
• Strategic communications planning and messaging
• Analyst relations and industry influencer engagement
• Media coaching and spokesperson training
• Consumer PR and brand awareness campaigns
• Nonprofit communications and constituent support
• Crisis communications and reputation management
• Content creation and thought leadership

These services are delivered with a focus on being a genuine resource to the media, ensuring that journalists and editors find value in the stories Media Owls pitches. The agency's approach is all-inclusive, meaning clients receive a focused campaign rather than a menu of a la carte options.

Location and Market Reach

Media Owls is headquartered in Los Gatos, California, a town in the heart of Silicon Valley. This location places the agency at the center of the technology and innovation ecosystem, giving it proximity to many of the companies it serves. However, its client base extends beyond the United States, with campaigns that have covered everything from renewable energy projects to new materials and geolocation technologies. The firm's understanding of both consumer and B2B markets allows it to serve clients across the country and in various industries, including clean energy, environmental services, and professional services.

Media Owls is a good fit for organizations that value a hands-on, results-driven approach to public relations. Ideal clients include technology startups seeking to break into the market, established software and security firms needing to refresh their brand narrative, renewable energy and clean tech companies looking to build awareness, and consumer brands or nonprofits that require strategic media exposure. The agency's guarantee and focus on measurable outcomes make it particularly appealing for businesses that want a clear return on their PR investment, without the typical agency overhead or vague promises. Based in Los Gatos, United States, Media Owls remains a boutique option for those who prioritize direct access to experienced founders and a customized strategy over a one-size-fits-all approach.