Media Stable

Based in Perth, Australia, Media Stable operates at the intersection of public relations and media talent management. Founded in 2012 by Nic Hayes, the agency has carved out a distinctive niche by combining traditional PR services with an expert directory platform. While its headquarters are at 295 Lord St in Perth, Media Stable serves clients across Australia, leveraging a team that includes former journalists and media professionals who understand the nuances of the country's media landscape.

What Media Stable Does

Media Stable positions itself as both a PR agency and a media outreach platform. Its core offering revolves around connecting experts, brands, and businesses with journalists and media outlets. The agency maintains a freely accessible directory of verified experts, which allows media professionals to source credible voices for stories. On the client side, Media Stable helps individuals and organizations build their media profiles through strategic storytelling, media training, and direct introductions to journalists. The agency’s emphasis on "media talent" and "expert commentator sourcing" reflects its focus on positioning clients as go-to sources in their fields. Services include story pitching, media content development, and media profile enhancement, all aimed at securing meaningful coverage rather than just press releases.

Services Offered

While Media Stable does not list a full service menu in its public profile, its keywords and industry positioning suggest a range of capabilities typical of a modern PR agency with a digital twist. Likely services include:

• Media outreach and journalist targeting
• Media training and spokesperson preparation
• Expert directory listings and profile building
• Media strategy and visibility planning
• Story idea development and pitching
• Content creation for media (articles, op-eds, thought leadership)
• Media relationship management and advocacy
• Media platform and network access
• Consulting on media influence and reputation

These services are designed to help clients navigate the often complex media environment in Australia, particularly for those seeking to establish or enhance their credibility through earned media.

Who Media Stable Serves

Media Stable’s client base is notably diverse. It works with ASX-200 corporations, allied health providers, not-for-profits, and microbusinesses. This range suggests the agency can tailor its approach to different scales of operation, from large publicly listed companies needing strategic media relations to smaller organizations seeking to build their profile from scratch. The agency also partners with entities like the Australian National Business Council and the Australian Speakers Bureau, indicating a focus on expanding its network and offering value-added connections. This versatility makes Media Stable a practical choice for any organization in Australia that wants to improve its media presence without necessarily committing to a full-service retainer model.

Expertise and Market Position

Media Stable’s expertise lies in its dual role as a PR agency and a media matchmaking platform. By maintaining a directory of verified experts, it addresses a common pain point for journalists: finding credible sources quickly. For clients, the agency’s team of former journalists brings insider knowledge of what makes a story newsworthy and how to pitch effectively. The agency’s focus on "media success" and "media influence" suggests a results-oriented approach, though its public profile avoids the overblown claims common in the industry. Instead, Media Stable emphasizes practical tools like media outreach platforms and expert talent sourcing, which align with its founding mission of democratizing media access. Operating from Perth, the agency also understands the importance of regional media alongside national outlets, offering a balanced perspective for clients based outside the major media hubs of Sydney and Melbourne.

For businesses, brands, or individuals in Australia looking to build their media profile, secure expert commentator opportunities, or simply improve their media relations skills, Media Stable offers a structured and accessible pathway. Its combination of PR services, media training, and an expert directory makes it particularly well-suited for those who value direct journalist connections and actionable media strategies. Whether you are a startup, a nonprofit, or an established corporation, Media Stable provides the tools and expertise to navigate Australia’s media landscape effectively.