Mélanie Detez

Mélanie Detez is a freelance communications professional based in Bormes-les-Mimosas, France, who provides public relations and communications services tailored to local businesses, artisans, and institutions. Founded in 2022, the agency focuses on building a cohesive brand presence through graphic design, social media management, and digital marketing. With a background as a community manager, Mélanie Detez brings a hands-on approach to helping small and medium-sized enterprises (PMEs) strengthen their visual identity and online engagement.

Services for Local Businesses and Artisans

Mélanie Detez offers a suite of services designed to meet the needs of local enterprises, particularly those in the Provence-Alpes-Côte d'Azur region. The agency specializes in creating and managing graphic charters (chartes graphiques), which form the foundation of a consistent brand identity. This includes designing logos, business cards, flyers, and other promotional materials like posters and banners for local events. For businesses looking to enhance their digital footprint, Mélanie Detez provides social media management across platforms such as Instagram, Facebook, and TikTok, focusing on content creation and scheduling to maintain an active and engaging presence.

Beyond visual design, the agency offers web marketing services, including competitive analysis (analyse concurrentielle) and website management. This helps clients understand their market position and optimize their online channels. For artisans and restaurants, Mélanie Detez creates tailored communication supports, such as menus, promotional flyers, and social media campaigns, to attract local customers. The agency also assists with print materials like posters and business cards, bridging the gap between traditional and digital marketing.

Social Media and Digital Strategy

A core focus of Mélanie Detez is social media management, particularly for institutions and local businesses. The agency develops content calendars, designs visuals, and monitors engagement to build a loyal following. With expertise in platforms like Instagram and TikTok, Mélanie Detez helps clients tell their story through compelling imagery and short-form video content. The agency also provides graphic design for social media posts, ensuring a consistent look that aligns with the client's brand guidelines. For businesses new to digital marketing, Mélanie Detez offers guidance on creating effective campaigns, from setting up profiles to analyzing performance metrics.

The agency's approach emphasizes simplicity and practicality. Mélanie Detez works closely with clients to understand their goals, whether that's increasing brand awareness, driving foot traffic, or showcasing products. By combining graphic design with social media strategy, the agency ensures that every piece of communication—from a business card to a TikTok post—reinforces the client's identity.

Location and Local Focus

Based in Bormes-les-Mimosas, a picturesque town in the Provence-Alpes-Côte d'Azur region, Mélanie Detez is well-positioned to serve the local business community. The agency understands the unique needs of small enterprises in this area, from seasonal tourism to artisanal crafts. Mélanie Detez frequently collaborates with local restaurants, shops, and cultural institutions to create promotional materials that resonate with both residents and visitors. The agency's proximity to these clients allows for personalized service and quick turnaround times, which is especially valuable for event-related projects.

Mélanie Detez also offers services in graphic design and web marketing for businesses across France, leveraging digital tools to manage projects remotely. However, the agency's roots in Bormes-les-Mimosas give it an authentic connection to the local economy, making it a reliable partner for businesses seeking to strengthen their presence in the region.

Services Overview

• Graphic design: logos, business cards, flyers, banners, posters
• Social media management: Instagram, Facebook, TikTok
• Content creation and scheduling
• Competitive analysis and market research
• Website management and digital strategy
• Print materials for local events and promotions
• Brand identity development (graphic charters)
• Communication support for artisans, restaurants, and institutions

Mélanie Detez is a good fit for small businesses, artisans, and local institutions in the Provence-Alpes-Côte d'Azur region who need affordable, practical communications support. Whether you're a restaurant owner in Bormes-les-Mimosas looking to refresh your menu design, a local shop wanting to grow your Instagram following, or an artisan in need of a cohesive brand identity, this agency offers straightforward solutions without unnecessary complexity. With a focus on graphic design and social media, Mélanie Detez helps clients tell their story effectively across both print and digital channels.