messagepool

Founded in 2004, messagepool is a full-service communications agency that has focused exclusively on sustainability and corporate responsibility since its inception. Based in Frankfurt on the Main, Germany, the agency works with companies, institutions, and organizations that want to communicate their environmental and social commitments transparently and effectively. Whether launching green products, producing CSR reports, or developing campaigns that make sustainable behavior desirable, messagepool serves clients who are serious about integrating responsibility into their brand narrative.

A Pioneer in Sustainability Communications

messagepool has established itself as a specialist in the niche of CSR communications. The agency is known for developing guidelines for sustainability communications, having led the CSR working group within the German Public Relations Association (DPRG) and served as an organizational stakeholder of the Global Reporting Initiative (GRI). This deep involvement in standard-setting means messagepool understands the regulatory and reputational landscape that companies navigate when reporting on environmental, social, and governance issues. The agency also founded the LOHAS CompetenceCenter (LCC), a network of German CSR consultants that promotes sustainable development through services ranging from green innovation to market research. The LCC was recognized as an official project of the UN Decade of Education for Sustainable Development (2009/2010) and was a finalist for the Cartier Women's Initiative Awards.

Core Services and Expertise

messagepool offers a full suite of services tailored to sustainability communications. The agency helps clients launch green products, create transparent CSR reports (including GRI-compliant ones), and develop campaigns that make responsible consumption appealing. Beyond creative and strategic work, messagepool also provides interim management for larger agencies and companies, filling gaps in sustainability-focused roles. Typical services include:

• CSR report writing, design, and production (GRI-compliant and customized)
• Anti-greenwash consultancy to ensure communications are honest and substantiated
• CSR press office management, including media relations and crisis communications
• CSR management on demand, offering flexible support for sustainability projects
• Green product launches and campaign development
• Workshops, panel participation, and educational initiatives on sustainability
• Interim management for corporate communications departments

Location and Reach

Based in Frankfurt on the Main, Germany, messagepool operates at the heart of one of Europe’s key financial and corporate hubs. This location allows the agency to serve a diverse client base, from German Mittelstand companies to international corporations with sustainability reporting obligations. Frankfurt’s status as a center for finance and commerce means many clients face heightened scrutiny over their environmental and social impacts, making messagepool’s specialized expertise particularly valuable. The agency also engages with universities and institutions across Germany, contributing to research and education on sustainable development.

messagepool is an excellent fit for companies and institutions that need credible, expert-driven sustainability communications. Clients who are launching green products, preparing CSR reports, or seeking to avoid greenwashing will find value in the agency’s deep experience and industry involvement. Organizations looking for interim CSR leadership or project-based support will also benefit from messagepool’s flexible, on-demand approach. With a clear focus on making sustainability transparent and desirable, messagepool remains a specialist choice for those committed to responsible business communications.