Metricomm
Metricomm is a public relations agency based in Manchester (founded 2020).
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About Metricomm
Metricomm is a public relations and communications analytics firm based in Manchester, United Kingdom. Founded in 2020, the agency specialises in measuring and quantifying the real-world impact of media coverage. Rather than relying on traditional vanity metrics like advertising value equivalencies or clip counts, Metricomm focuses on outcomes that matter to business performance—such as customer consideration, brand equity, sales, and market value. The firm also assesses how media coverage amplifies the results of paid marketing activities, providing a more comprehensive view of marketing ROI.
Services and Specialties
Metricomm’s core offering revolves around PR measurement, media evaluation, and data-driven insights. Their services are designed to help organisations understand how media content influences stakeholder perceptions and behaviour. Key areas of expertise include:
- PR impact and attribution analysis
- Media impact on share price and market value
- Media impact on brand loyalty, consideration, and consumer behaviour
- Media impact on reputation and reputation management
- Competitor and sector benchmarking
- Media impact data integration with marketing analytics
- B2B and e-commerce focused media measurement
- Crisis management and communication effectiveness
Metricomm’s approach is audience-centric, moving away from metrics that measure outputs to those that measure outcomes. They use data analysis to reveal which specific media content is driving changes in perception and behaviour, and why. This allows communicators and executives to make informed decisions about their PR and communications strategies.
Who They Help
Metricomm works with organisations that want to move beyond anecdotal evidence of PR success. The firm is particularly suited for communications professionals and executives who instinctively know that media coverage matters but need rigorous, quantifiable data to prove its value. This includes companies in B2B and e-commerce sectors, as well as those in highly regulated industries where reputation and market perception are critical. Metricomm’s services are also valuable for marketing teams that want to understand how PR efforts complement paid media and contribute to overall business goals.
Approach and Methodology
Metricomm’s methodology is built on the premise that media impact extends far beyond reputation and awareness. By using an audience-centric lens, the firm identifies how media content influences stakeholder perceptions and behaviour at each stage of the customer journey. This includes measuring media’s impact on consideration, brand loyalty, and ultimately, sales and market value. Metricomm also specialises in attribution, linking specific media coverage to changes in business performance. Their data integration capabilities allow clients to combine PR metrics with marketing analytics for a unified view of marketing effectiveness. This approach provides clear, actionable insights that can be consistently tracked over time, replacing guesswork with evidence-based decision-making.
Location and Credentials
Headquartered in Manchester, England, United Kingdom, Metricomm operates from a city known for its strong media and communications sector. Despite being a relatively young agency—founded in 2020—Metricomm has carved out a niche in the competitive PR measurement space. Their focus on quantifying media’s impact on share price, brand equity, and consumer behaviour sets them apart from more traditional media evaluation firms. For organisations in the United Kingdom and beyond that are serious about understanding the true value of their public relations efforts, Metricomm offers a data-driven, outcome-focused alternative to conventional PR metrics. The firm is a good fit for any business that wants to demonstrate the ROI of communications in terms that resonate with finance and marketing stakeholders.
Key facts
- Team size: 1-10 employees
- Headquarters: Manchester, England, United Kingdom
- Address: Manchester England United Kingdom
- SIC codes: 7375
Keywords & focus
Topics and areas Metricomm works with.
- pr impact
- pr measurement
- media evaluation
- competitor benchmarking
- pr attribution
- crisis management
- data analysis
- sector benchmarking
- public relations & communications services
- public relations agencies
- impact of media on share price
- marketing analytics
- media impact on market value
- impact of media on brand loyalty
- media impact on business
- media impact attribution
- b2b
- brand awareness
- services
- media impact on share price
- media impact on consideration
- media impact on consumer behavior
- media impact on reputation
- media impact data integration
- impact of media on consideration
- media impact on advertising
- public relations
- impact of media on reputation
- impact of media on reputation management
- e-commerce
- +61 more
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, WordPress.org, Mobile Friendly, Google Tag Manager, Nginx, Data Analytics, Render, Remote, Reviews, AI
Industries served by Metricomm
Metricomm works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Manchester
If you are looking for alternatives or more options in Manchester, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Metricomm
Common questions and answers about Metricomm, their services, location, and how to work with them.
- Where is Metricomm located?
- Metricomm is headquartered in Manchester.
- What services does Metricomm offer?
- Metricomm offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Metricomm serve?
- Metricomm serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Metricomm a verified PR agency?
- Metricomm is listed on Online PR. Verification status is shown on their profile.
- How can I contact Metricomm?
- You can visit their website at http://www.metricomm.com
- How many reviews does Metricomm have?
- Metricomm has 0 client reviews with an average rating of 0.0 out of 5.
- When was Metricomm founded?
- Metricomm was founded in 2020.
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