MIES PR

MIES PR is a full-service public relations agency based in Veenendaal, Netherlands, that focuses exclusively on the interior design, decoration, and lifestyle sectors. Founded in 2007, the agency has built a strong reputation for connecting design brands—both Dutch and international—with relevant media outlets. MIES PR positions itself as a media intermediary, bridging the gap between brands and journalists, editors, and influencers in the interior and design space. The agency’s work is grounded in authentic storytelling, with an emphasis on creating meaningful, long-term relationships between its clients and the media.

Specialized Services for Interior and Design Brands

MIES PR offers a range of services tailored specifically to the needs of interior design brands and product launches. While the agency’s core offering is public relations and communications, it also provides several complementary services that help brands gain visibility and engagement. These services include:

• Press events (persevents) and press trips (persreizen)
• Influencer marketing and social media management
• SEO writing and copywriting for brand storytelling
• Media buying and planning (media inkoop)
• Press release writing and distribution
• Product presentation and event management
• Media engagement and media partnerships
• Storytelling campaigns for interior design brands

These services are not offered as a generic menu, but are carefully selected and combined based on each client’s specific goals and target audiences. MIES PR’s approach is hands-on and personal, with a strong focus on understanding the brand’s story, products, and market position before crafting a communications strategy.

Methodology: Authentic Storytelling and Media Relationships

The agency’s methodology revolves around creating authentic narratives that resonate with the right audiences through the right channels. MIES PR believes that successful PR is not about mass exposure, but about meaningful connections. The team works closely with clients to develop story angles that are newsworthy, visually compelling, and aligned with the brand’s identity. This storytelling is then executed through a mix of earned media, influencer collaborations, and owned content, ensuring that each brand’s message is delivered consistently and effectively.

MIES PR also places a strong emphasis on media relationships. The agency acts as a trusted intermediary, building and maintaining warm, professional connections with journalists, editors, and influencers in the interior design and lifestyle media landscape. This network is leveraged to secure coverage in both national and international publications, as well as to organize press events and press trips that give media professionals firsthand experience with the brand’s products and vision.

Since its founding in 2007, MIES PR has maintained a consistent philosophy: knowledge of the brand, personal contact, and collaborative partnership are the foundation of every campaign. The agency avoids a one-size-fits-all approach and instead tailors its strategies to the unique needs of each design brand, whether it’s a launch, a rebranding, or ongoing brand awareness.

Location and Market Focus

Based in Veenendaal, a city in the Utrecht province of the Netherlands, MIES PR serves both Dutch and international clients. Its location in the heart of the Netherlands allows the agency to easily connect with media and design hubs in Amsterdam, Utrecht, and beyond. While the agency’s primary focus is on the Dutch market, its work often extends to international media, particularly for brands with global ambitions. The team’s fluency in both Dutch and English, combined with its deep knowledge of the interior design industry, makes MIES PR a practical choice for brands looking to build or strengthen their media presence in the Netherlands and Europe.

Who MIES PR Is a Good Fit For

MIES PR is best suited for interior design brands, furniture makers, home decor companies, and lifestyle product manufacturers that value a personal, relationship-driven approach to PR. The agency is particularly strong for brands that want to build long-term media relationships rather than pursue short-term exposure. It is also a good fit for companies that need support with product launches, press events, or influencer campaigns in the design space. Because MIES PR focuses exclusively on the interior and design industry, it offers a depth of sector knowledge that generalist agencies cannot match. Brands looking for a dedicated, creative, and strategically minded partner in the Netherlands will find MIES PR to be a reliable and effective choice.