Minassian Media
Minassian Media is a public relations agency based in New York (founded 2006).
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About Minassian Media
Minassian Media operates at the intersection of public relations, strategic communications, and content-driven advocacy. Based in New York, United States, the agency has spent nearly two decades working with public and private sector organizations to shape narratives around social change, policy, and philanthropy. Their focus is less on traditional media relations and more on using communications as a tool for measurable impact—helping clients navigate complex geopolitical landscapes, crisis situations, and high-stakes campaigns.
Core Services and Specialties
Minassian Media’s service offerings are built around the idea that effective communication requires more than press releases. The agency emphasizes content creation, strategy, and distribution tailored to specific outcomes, such as policy advocacy, nonprofit visibility, or education campaigns. Their approach integrates media training, crisis communication, and risk assessment to help clients prepare for and respond to fast-moving situations. Key areas of expertise include:
- Strategic and crisis communications for public affairs and geopolitics
- Content strategy, creation, and distribution for social change campaigns
- Media training and coaching for leaders and organizations
- Philanthropy storytelling and brand narrative development
- Hollywood media engagement and entertainment-advocacy campaigns
- Content analytics, audience growth, and campaign management
- Risk assessment and reputation management
Methodology: Content as a Catalyst for Change
Minassian Media distinguishes itself by treating communications as an integrated process rather than a series of discrete tasks. The agency’s methodology begins with a deep understanding of the client’s mission and the audiences they need to reach. From there, they develop a content strategy that might include everything from long-form articles and video series to social media campaigns and policy briefs. The goal is to create “media content for social change” that not only informs but also prompts action—whether that means shifting public opinion, influencing legislation, or driving donations. Their work often involves content collaboration and innovation, leveraging analytics tools to refine messaging and optimize delivery across channels. This data-informed approach helps ensure that campaigns are not just creative but also effective in achieving concrete outcomes.
Location and Reach
Headquartered at 151 West 25th Street in New York, United States, Minassian Media is positioned in one of the world’s most influential media and policy hubs. This location gives the agency access to a dense network of journalists, policymakers, and cultural influencers, which is critical for clients working on national or global issues. The New York base also allows Minassian Media to stay attuned to the rapid news cycles and shifting political dynamics that often define their clients’ operating environments. While the agency’s work spans multiple sectors—from entertainment to public health—its roots in the city’s communications ecosystem remain a strategic asset.
Minassian Media is a strong fit for organizations that need more than standard PR support. Nonprofits, foundations, advocacy groups, and public sector entities working on complex social or policy issues will find particular value in the agency’s focus on content-driven campaigns and crisis preparedness. Similarly, private sector leaders navigating geopolitical risks or looking to align their brand with social impact initiatives may benefit from Minassian Media’s cross-sector experience. The agency’s emphasis on measurable outcomes and strategic risk assessment makes it especially suited for clients who face high scrutiny or operate in contentious spaces.
Key facts
- Team size: 1-10 employees
- Headquarters: 151 West 25th Street, New York, New York, United States, 10001
- Address: 151 West 25th Street , New York New York United States 10001
- SIC codes: 7381
Keywords & focus
Topics and areas Minassian Media works with.
- public relations & communications services
- media content for social change
- content creation services
- content strategy development
- content content creation tools
- media content for policy advocacy
- content distribution
- content design
- content marketing strategy
- content content curation
- content audience growth
- content campaign management
- public relations and communications
- risk assessment
- hollywood media engagement
- media content for education campaigns
- content delivery
- media training and coaching
- content branding
- crisis communication in geopolitics
- content promotion
- content analytics tools
- philanthropy storytelling
- public relations
- content outreach campaigns
- media content for nonprofit visibility
- entertainment and advocacy campaigns
- content collaboration
- content innovation
- public affairs content
- +73 more
Technologies
Gmail, Google Apps, Slack, Mobile Friendly, Typekit, Squarespace ECommerce, Android, AI
Industries served by Minassian Media
Minassian Media works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Minassian Media
Common questions and answers about Minassian Media, their services, location, and how to work with them.
- Where is Minassian Media located?
- Minassian Media is headquartered in New York.
- What services does Minassian Media offer?
- Minassian Media offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Minassian Media serve?
- Minassian Media serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Minassian Media a verified PR agency?
- Minassian Media is listed on Online PR. Verification status is shown on their profile.
- How can I contact Minassian Media?
- You can visit their website at http://www.minassianmedia.com
- How many reviews does Minassian Media have?
- Minassian Media has 0 client reviews with an average rating of 0.0 out of 5.
- When was Minassian Media founded?
- Minassian Media was founded in 2006.
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