MiRò Abroad

Based in Milan, Italy, MiRò Abroad is a global public relations and communications agency that was founded in 2017. Operating from an office at 9 Via Bernardino Biondelli in the Milanese district of Lombardy, the agency has positioned itself as a bridge between markets in Europe, Asia, and the Middle East. With additional offices in Tel Aviv and Shanghai, MiRò Abroad leverages its Milan base to serve clients navigating the intersection of Italian cultural heritage and international business opportunities.

Strategic positioning and global network

MiRò Abroad specializes in helping brands and organizations expand their presence across key international hubs. The agency’s three-city network—Milan, Tel Aviv, and Shanghai—reflects a deliberate focus on markets that are central to the art, fashion, beauty, lifestyle, culture, and design industries. While headquartered in Italy, MiRò Abroad’s reach extends to the United States, China, and Israel, offering clients a mix of local insight and global connectivity. The agency’s team draws on over 15 years of combined experience in communicating brand visions, with a particular strength in anticipating cultural shifts and industry trends.

Core services and expertise

MiRò Abroad provides a range of public relations and communications services tailored to the needs of international clients. While the agency does not list specific service categories, its work across multiple industries suggests a focus on the following areas:

• Media relations and press outreach in Italy, China, Israel, and the US
• Social media strategy and content creation for lifestyle and luxury brands
• Event management and international event export (e.g., bringing events to Shanghai or Tel Aviv)
• Partnership development and brand collaborations across borders
• Strategic communication planning for consumer internet and technology companies
• Cultural consulting and market entry support for brands expanding into new regions

The agency’s emphasis on “exporting an event” suggests a particular capability in helping clients launch or relocate events from Milan to other global cities, or vice versa. This aligns with its stated mission to help businesses navigate cultural landscapes and build compelling dialogues with target audiences through print, broadcast, and digital media.

Industries and client focus

MiRò Abroad primarily serves clients in the art, fashion, beauty, lifestyle, culture, and design sectors. The agency also works with consumer internet and information technology companies, as well as events services providers. Given its Milan base, the agency is well-positioned to support Italian brands seeking exposure in China and Israel, as well as international brands looking to establish a foothold in Italy. The agency’s network of relationships with style leaders and tastemakers amplifies its influence, making it a practical choice for brands that rely on editorial coverage, influencer partnerships, and high-profile events to build credibility.

Ideal clients for MiRò Abroad

MiRò Abroad is a strong fit for companies and organizations that need a coordinated PR strategy across multiple international markets, particularly those involving Italy, China, and Israel. Brands in the luxury, fashion, and design spaces will find the agency’s Milan base and cultural expertise especially relevant. Similarly, event organizers looking to expand into Shanghai or Tel Aviv, or technology companies targeting lifestyle and consumer audiences, may benefit from the agency’s integrated approach. MiRò Abroad’s focus on cultural nuance and media relationships makes it a practical partner for any brand seeking to build a global narrative without losing local relevance.