Mirtaxelle Comunicazione

Mirtaxelle Comunicazione is a boutique communications agency founded in 2015 by Axelle Brown-Videau and Mirta Oregna. Operating as a "sartorial communication workshop," the agency specializes in the food, wine, and hospitality sectors, offering tailored public relations & communications services to clients ranging from individual chefs to established wine estates. Based in Italy, the agency has always maintained a cloud-based office, allowing it to serve clients across the country without a fixed physical headquarters.

Services and Specialties

Mirtaxelle Comunicazione provides a range of public relations & communications services designed specifically for the enogastronomic industry. Their offerings are built around a bespoke, hands-on approach, with each strategy crafted from scratch for the individual client. Key services include:

• Communication strategy and consulting for food, wine, and hospitality businesses
• Media relations and press office management for chefs, restaurants, and wineries
• Brand image building and reputation management
• Content creation for digital and print platforms
• Event planning and promotion for product launches and tastings
• Social media management and digital storytelling
• Strategic advice for new business ventures in the hospitality sector

These services are delivered with a focus on precision and patience, ensuring that each client's unique story is communicated effectively to their target audience.

Who They Help and Their Approach

Mirtaxelle Comunicazione primarily works with professionals and businesses in the enogastronomic world. This includes chefs, restaurant owners, mixologists, wine producers, and brands seeking to build or strengthen their public image. The agency also advises projects and startups in the sector, guiding them from concept to market presence. Their approach is deeply collaborative, with the founders emphasizing the importance of human relationships and shared passion as the foundation for successful campaigns. Rather than offering generic packages, Mirtaxelle Comunicazione studies each client's specific needs and accompanies them step-by-step toward their communication goals, whether that means increasing visibility, establishing credibility, or navigating the competitive landscape of the food and wine industry.

The agency's methodology is rooted in the idea of "sartorial" communication—meaning every strategy is custom-fitted like a tailored garment. This allows for flexibility and adaptability, which is particularly valuable in the fast-evolving hospitality sector. The team's combined expertise, built since 2015, enables them to offer nuanced advice that goes beyond basic PR, often helping clients define their core identity before launching any external campaign.

Location and Credentials

While Mirtaxelle Comunicazione is based in Italy, its cloud-based office model means it is not tied to a single city. This structure allows the agency to serve clients throughout the country, from small regional producers to established names in major culinary hubs. Since its founding in 2015, the agency has built a reputation for reliability and depth in the enogastronomic sector, a niche that demands both industry knowledge and strong media connections. The founders, Axelle Brown-Videau and Mirta Oregna, bring years of professional experience in communications, giving the agency a solid foundation of expertise. Their focus on patience and competence, combined with a genuine passion for food and wine, sets Mirtaxelle Comunicazione apart as a trusted partner for those seeking to elevate their brand in this competitive field.

Mirtaxelle Comunicazione is a strong fit for chefs, restaurant owners, mixologists, wineries, and food brands that value a personalized, relationship-driven approach to public relations & communications. It is particularly suited for clients who are looking for more than just press coverage—those who want to build a lasting image and connect authentically with their audience. The agency's deep specialization in the enogastronomic sector makes it an ideal choice for businesses in Italy that require a partner with both local insight and a tailored methodology.