MIXR

Founded in 2022 and based in Manchester, United Kingdom, MIXR is a public relations and communications agency that has quickly carved out a distinct niche within the live event production, arts and entertainment, venue integration, and ICVFX (In-Camera Visual Effects) industries. The agency brings together a team with a background in journalism, giving them a sharp instinct for storytelling and media relations. Rather than offering generic PR services, MIXR focuses on sectors where technical expertise, creative flair, and an understanding of complex global networks are essential. With its headquarters on Tib Street in Manchester’s city centre, the agency operates at the intersection of data-driven insight and old-fashioned creative thinking.

Specialist Expertise in Live Events and Entertainment Technology

What sets MIXR apart is its deep knowledge of the live event production and ICVFX sectors—fields that require an understanding of both creative production and technical innovation. The agency works with clients who design, build, and integrate venues, as well as those producing large-scale live events, immersive experiences, and cutting-edge visual effects. MIXR’s team, composed of former journalists, understands the language of the industry and the media landscape that covers it. This allows them to craft campaigns that resonate with trade publications, broadcasters, and industry influencers. The agency’s approach is rooted in building relationships based on shared values, trust, and transparency, ensuring that each campaign feels authentic rather than transactional.

How MIXR Applies Its Approach

MIXR combines data-informed insight with what they call “unbridled creativity” to deliver meaningful results. For clients in the venue integration and ICVFX space, this might mean positioning a new technology or installation within a broader cultural or industry narrative. For arts and entertainment clients, it could involve generating buzz around a new production or festival through targeted media outreach and strategic partnerships. The agency’s process begins with a deep dive into each client’s objectives, audiences, and competitive landscape, followed by the development of a tailored communications strategy. MIXR then executes campaigns that leverage earned media, thought leadership, and content creation to build visibility and credibility. Their ex-journalist background means they are adept at crafting compelling pitches and stories that editors will actually want to cover.

Services and Capabilities

Based on its industry focus and stated approach, MIXR likely offers a range of core PR and communications services. While specific service offerings are not listed, agencies working in these sectors typically provide the following:

• Media relations and press office support
• Strategic communications planning and counsel
• Thought leadership and executive profiling
• Content creation (press releases, articles, case studies)
• Crisis communications and reputation management
• Social media strategy and management
• Event promotion and launch campaigns
• Influencer and partnership outreach
• Measurement and analytics reporting

These services are delivered with a focus on the specific needs of live event production, arts and entertainment, venue integration, and ICVFX clients, ensuring that each campaign is relevant and effective.

Who MIXR Works With

MIXR is an excellent fit for organisations operating in the live event production, arts and entertainment, venue integration, and ICVX industries. This includes production companies, technology providers, venue operators, festival organisers, and visual effects studios. The agency is also well-suited for startups and established brands within these sectors that need to build or refresh their communications strategy. Because MIXR understands the complex relationships across the global industry, they can help clients navigate media landscapes in the United Kingdom and internationally. Their Manchester base gives them a strong foothold in the North of England, while their industry expertise allows them to work with clients anywhere in the world. For any organisation in these specialised fields seeking a PR partner that combines journalistic rigour with creative ambition, MIXR offers a focused and effective solution.