MKpr Projecten

MKpr Projecten is a public relations and communications consultancy based in Amsterdam, Netherlands. Founded in 1993, the agency operates as an independent PR and communications advisor, serving a diverse mix of cultural institutions, foundations, local businesses, and specialized organizations. Rather than targeting startups or large enterprises exclusively, MKpr Projecten focuses on smaller, mission-driven clients—often in the arts, tourism, and social sectors—where personalized, hands-on communication support makes a tangible difference.

How MKpr Projecten Supports Its Clients

MKpr Projecten takes a direct, project-based approach to public relations and communications. The agency works alongside clients to manage media relations, craft press materials, and coordinate public-facing events. For instance, the firm currently serves as the communications and PR manager for the annual Tulp Festival in Amsterdam, a city-wide celebration of tulips that draws both local and international attention. Similarly, MKpr Projecten handles PR and media relations for Stichting Art Zuid, the organization behind the Biennale Sculptuur ARTZUID and Studio ARTZUID, two prominent sculpture exhibitions in the Netherlands. These roles require the agency to build relationships with journalists, organize press previews, and ensure consistent messaging across channels.

Beyond the arts, MKpr Projecten provides communication advice to Zigzag gespecialiseerde kindzorg, a specialized childcare provider, and offers digital marketing advice to Koninklijke Rijnja, a Dutch company. The agency also coordinates press activities for Sherpa's Stories-TerschellingPartners and provides client support for Sterck Amsterdam. This range of clients—from cultural foundations to healthcare and tourism—demonstrates the agency’s ability to adapt its communication strategies to different audiences and objectives.

Services Commonly Offered by MKpr Projecten

While MKpr Projecten does not publish a fixed list of services, its current client work and industry keywords suggest a practical, integrated service offering. Based on the agency’s activities, clients can expect support in the following areas:

• Media relations and press outreach
• Press release and content writing (tekstschrijven)
• Public relations strategy and campaign management
• Digital marketing advice and implementation
• Communication management for events and festivals
• Client and stakeholder communication support
• Voorlichting (public information and education campaigns)

These services are typically delivered on a project or retainer basis, with a strong emphasis on personal attention. The agency’s long tenure—operating since 1993—suggests deep familiarity with the Dutch media landscape and the specific communication needs of organizations in Amsterdam and beyond.

Location and Local Expertise

Based at 20-apr Waldeck Pyrmontlaan in the 1075 BX district of Amsterdam, North Holland, MKpr Projecten is deeply rooted in the local community. The agency’s work with the Tulp Festival and ARTZUID, both of which are Amsterdam-based events, highlights its connection to the city’s cultural scene. Operating from the Netherlands’ capital, MKpr Projecten benefits from proximity to national media outlets, cultural institutions, and business networks. This location allows the agency to offer clients both strategic advice and on-the-ground support for events and press activities in the Amsterdam area.

MKpr Projecten is a good fit for organizations that need flexible, experienced PR and communications support without the overhead of a large agency. Cultural foundations, non-profits, small businesses, and event organizers in the Netherlands—especially those active in Amsterdam—will find the agency’s personalized service and long-standing local relationships particularly valuable. The agency’s hands-on approach suits clients who prefer a direct working relationship with their communications advisor rather than a team-based model.