MODE IN PRESS

Founded in June 1999 out of a passion for fashion and a commitment to sincere, rigorous work, MODE IN PRESS has grown from a boutique agency into a recognized name in luxury and lifestyle communications. Based in Paris, France, the agency was built on the belief that genuine passion for the craft should drive every client relationship. Over the years, it has expanded its expertise across the luxury, fashion, gastronomy, and beauty sectors, developing specialized departments to meet the evolving needs of its clientele.

An Agency Built on Passion and Specialization

MODE IN PRESS describes itself as a multidisciplinary agency that remains close to its clients, acting as a daily partner rather than a distant consultant. The agency’s core philosophy centers on sincerity and rigor, values it believes are essential in the competitive world of high-end communications. While its roots are in fashion, MODE IN PRESS has naturally extended its reach into adjacent luxury markets, including decoration, fine dining, and beauty. This specialization allows the agency to offer deep industry knowledge while maintaining the flexibility to adapt to each brand's unique identity.

Services and Departmental Expertise

MODE IN PRESS structures its offerings through three distinct departments, each tailored to a specific aspect of luxury and lifestyle communications:

• MODE IN PRESS (Core Agency): Provides comprehensive public relations, press relations, and image consulting for luxury and lifestyle brands. This includes strategic counsel, media outreach, and event creation to build and maintain a brand’s public image.
• FOOD IN PRESS: A dedicated division focused on gastronomy and taste. This department handles press relations and communications for high-profile culinary clients, including Michelin-starred chefs and premium food brands like Valrhona, as well as the launch of specialty products such as Moroccan olive oil.
• START IN PRESS: A digital-first module designed for emerging brands. This service leverages exclusively electronic communication to provide cost-effective yet impactful PR and marketing support for new market entrants.
• MODE IN SHOP: A commercial support service that helps brands with prospecting and retail placement. This module assists clients in reaching buyers and securing shelf space in new points of sale, adding a tangible sales dimension to their communications strategy.

Together, these offerings allow MODE IN PRESS to cover the full spectrum of brand development, from initial awareness and media coverage to retail distribution and digital presence.

Who Benefits from MODE IN PRESS?

MODE IN PRESS is best suited for luxury and lifestyle brands that value a close, hands-on relationship with their agency. Businesses in fashion, beauty, gastronomy, and interior decoration—whether established houses or emerging labels—will find the agency’s specialized departments particularly relevant. The agency’s structure is ideal for clients who need not only traditional press and PR services but also targeted support for retail growth or digital-first communication strategies. With its Paris base and deep roots in French luxury culture, MODE IN PRESS is a strong partner for brands seeking authentic, strategic communications in France and beyond.