Modern Talking PR

Modern Talking PR is a marketing communications advisory firm based in Prague, Czech Republic, founded in 2013. The agency positions itself as a group of senior PR consultants who craft and execute strategies to build awareness for brands, products, companies, or individuals. Their work spans several industries, including banking, FMCG, technology, and design, with a focus on the Czech and Slovak markets. The agency’s approach centers on creating original content, leveraging strong media outreach, and amplifying results through both organic and paid brand content on social media.

Services and Capabilities

Modern Talking PR offers a range of public relations and communications services tailored to its clientele. While the agency does not provide an exhaustive list of services, its focus on senior-level consultancy suggests a hands-on, strategic approach. Typical capabilities for a firm of this profile include:

• Strategic communications planning and advisory
• Media relations and press outreach
• Content creation (press releases, articles, thought leadership pieces)
• Social media strategy and organic content management
• Paid brand content campaigns on social platforms
• Crisis communications management
• Brand awareness and reputation building
• Influencer and stakeholder engagement

The agency’s emphasis on “original content” and “strong media outreach” indicates a preference for earned media tactics, supplemented by digital amplification. For clients in banking or technology, this might translate into nuanced messaging around complex topics, while for FMCG or design brands, it could focus on lifestyle and consumer engagement.

Industries and Client Base

Modern Talking PR serves a diverse set of industries, with a particular strength in banking, FMCG, technology, and design. Their client roster includes notable names such as Heineken, Cyrrus, Socialbakers, Goodman, Mmcité FGE, and the City of Brno. This mix reflects the agency’s ability to handle both corporate and public sector accounts. For example, working with a global beer brand like Heineken requires a blend of consumer marketing and corporate reputation management, while advising a financial services firm like Cyrrus demands a more analytical, compliance-aware approach. The inclusion of Socialbakers (a social media analytics company) suggests familiarity with tech and data-driven communications, and the City of Brno account indicates experience in public affairs and municipal branding. The agency’s operations are concentrated in the Czech Republic and Slovakia, making it a suitable partner for companies looking to build or strengthen their presence in these markets.

Approach and Philosophy

Modern Talking PR describes its strategy as a simple three-step process: creating original content, using it in strong media outreach, and multiplying the buzz with organic and paid brand content on social media. This framework highlights a modern, integrated approach that blends traditional PR with digital tactics. The agency’s team of senior consultants brings experience to the table, likely allowing for a more consultative relationship with clients rather than a transactional one. By focusing on original content, they aim to cut through the noise and offer media outlets something newsworthy rather than recycled messaging. The use of paid social content as a multiplier suggests an understanding of how to extend the lifespan of PR campaigns beyond initial press coverage. This mix of earned and paid media can be particularly effective for clients in competitive sectors like FMCG or technology, where brand recall is crucial.

Location and Credentials

Headquartered in Prague, Hlavni mesto Praha, Czech Republic, Modern Talking PR is well-positioned to serve clients in Central Europe. The agency’s deep roots in the Czech and Slovak markets mean it understands the local media landscape, consumer behavior, and business culture. Founded in 2013, the firm has been active for over a decade, which suggests stability and a track record of client relationships. Its senior consultant model implies that clients work directly with experienced professionals rather than junior staff, which can be a differentiator for companies seeking high-level strategic input. For brands or organizations looking to enter or expand within the Czech Republic and Slovakia—especially those in banking, FMCG, technology, or design—Modern Talking PR offers a focused, senior-led communications service. The agency is best suited for clients who value strategic counsel, media relations expertise, and a blended earned-and-paid media approach, rather than those seeking a full-service digital or advertising agency.