Moderne Reklame

Moderne Reklame is a full-service communications and design agency based in Frankfurt, Germany, operating from its studio at 9 Hasengasse. Founded in 1988, the agency brings together expertise in public relations, graphic design, photography, and web design to create integrated communication solutions. The agency's German name, which translates to "modern advertising," reflects its focus on combining fresh visual language with carefully typographed, relevant content.

Services and Specialties

Moderne Reklame offers a comprehensive range of services that bridge traditional print and digital media. The agency's core capabilities include:

• Public relations and communications services (PR)
• Corporate design and branding (Geschäftsausstattung)
• Print design and production
• Web design and development
• Photography (fotografie)
• Graphic design (grafik design)
• Strategic consulting (beratung)
• Concept development (konzeption)
• Typography and layout
• Art direction and visual strategy

The agency works with a network of experienced photographers, illustrators, copywriters, journalists, and programmers to deliver projects that range from a startup's complete business identity to ongoing corporate communication management. This flexible structure allows Moderne Reklame to scale its services according to client needs while maintaining high creative standards.

Approach and Philosophy

Moderne Reklame's approach centers on translating often factual, core content into emotionally resonant visual and textual design that goes beyond mere decoration. The agency emphasizes "Informationsgestaltung" (information design) – a method that connects an unspoiled visual language with carefully typographed, relevant content on a project-specific and goal-oriented basis. With over two decades of studio work, combined with experience in university teaching, graphic design, artistic photography, and media design, the team at Moderne Reklame positions itself as a partner for demanding, attention-grabbing print and web solutions. This philosophy ensures that every project is approached with a focus on clarity, emotional impact, and strategic relevance, rather than just aesthetic appeal.

Location and Credentials

Based in the heart of Frankfurt, Hesse, Moderne Reklame benefits from being in one of Germany's most dynamic business and cultural hubs. The agency's address at 9 Hasengasse in the 60311 postal code area places it within easy reach of Frankfurt's central business district and creative communities. Since its founding in 1988, the agency has built a reputation for delivering high-quality communications work that respects both tradition and innovation. Moderne Reklame's longevity in the market speaks to its ability to adapt to changing media landscapes while maintaining a consistent creative vision. The agency is particularly well-suited for businesses and organizations that need sophisticated, design-driven communications that balance factual information with emotional storytelling. Whether for startups requiring a complete visual identity or established companies seeking ongoing communication support, Moderne Reklame offers a reliable, experienced partner in Frankfurt's competitive PR and design landscape.