MONADA - Original ideas for unique people.

Founded in 2016, MONADA - Original ideas for unique people. has carved out a distinctive niche in Geneva, Switzerland’s communications landscape by focusing on the intersection of fashion, art, and professional networking. The agency, led by Cécile Hofmann and Julián Ginzo, operates from 32 Rue Daubin in Geneva, bringing together a team of 16 professionals who specialize in creating curated experiences that bridge the worlds of luxury brands, emerging designers, and the local business community. Rather than offering broad public relations services, MONADA - Original ideas for unique people. focuses on a tightly defined ecosystem where cultural events serve as the primary vehicle for brand storytelling and community engagement.

Specialization in Fashion, Art, and Luxury Events

MONADA - Original ideas for unique people. is best known for its monthly Fashion & Art Shows, which showcase over 50 European fashion designers and boutiques each year alongside more than 100 artists—painters, photographers, and musicians. These events are designed to connect Geneva’s professional community (a curated network of 12,000 members aged 35–60) with the creative industries. The agency also organizes weekly Artistic Afterworks at five-star hotels, creating regular touchpoints for networking and cultural discovery. This consistent programming helps luxury brands and designers maintain visibility and relevance in a market that values exclusivity and personal connection.

Core Services and Event Formats

The agency structures its offerings around four main event types, each tailored to different client needs and audience segments:

• Monthly Fashion & Art Shows: Large-scale productions that combine runway presentations with art exhibitions, targeting professionals and tastemakers.
• Weekly Artistic Afterworks: Intimate networking events held at five-star hotels, blending cocktails with live art performances or exhibitions.
• Boutique Events for Luxury Brands: Bespoke, invitation-only gatherings designed to launch products, celebrate milestones, or foster brand loyalty among high-net-worth individuals.
• Private Events: Fully customized experiences for corporate clients, associations, or individuals seeking exclusive, culturally rich gatherings.

Beyond event production, MONADA’s expertise extends to public relations & communications services, helping clients craft narratives around their participation in these events. The agency’s community of 12,000 members acts as a built-in audience for brand activations, offering direct access to a demographic of men and women aged 35–60 who are established professionals and culturally engaged.

Strategic Partnerships and Values

MONADA - Original ideas for unique people. also distinguishes itself through its alignment with the United Nations Sustainable Development Goals (SDGs), partnering with organizations such as UNHCR, OHCHR, and UNECE. This commitment to social responsibility is woven into event programming, often highlighting themes of inclusion, sustainability, or cultural exchange. For luxury brands and fashion designers, this provides an opportunity to associate themselves with values that resonate with Geneva’s international and socially conscious audience. The agency’s location in Geneva, Switzerland—a global hub for diplomacy and luxury—further reinforces its ability to attract a diverse, influential crowd to its events.

MONADA - Original ideas for unique people. is particularly well-suited for luxury brands, fashion designers, artists, and cultural institutions looking to establish or deepen their presence in Geneva’s professional community. Companies seeking to engage a discerning audience through high-touch, culturally rich events will find the agency’s approach effective. The monthly and weekly programming ensures consistent visibility, while the private and boutique event services allow for deeper customization. For those who value both exclusivity and social impact, MONADA offers a credible platform that combines art, fashion, and meaningful networking in one of Europe’s most prestigious cities.