Moore to Say

Moore to Say is a boutique public relations and communications consultancy that focuses on supporting scale-ups, SMEs, and agencies that need additional senior-level capacity. Founded on the principle that smaller businesses often lack access to high-level PR counsel without the overhead of a full-time hire or a large retainer, the firm positions itself as a flexible partner for growth-stage companies. Based in , , Moore to Say operates with a model that blends strategic oversight with hands-on delivery, making it a practical choice for organisations that value experienced guidance but require adaptable engagement terms.

Who They Serve and How They Help

Moore to Say primarily works with scale-ups and small-to-medium enterprises (SMEs) that are navigating periods of growth, market entry, or brand repositioning. These companies often have ambitious goals but limited internal communications teams, leading to gaps in media outreach, messaging consistency, or crisis preparedness. Moore to Say steps in as a senior PR consultant who can both craft strategy and execute campaigns, rather than simply advising from a distance. The firm also offers freelance support for larger agencies that need temporary expertise or extra bandwidth for specific projects, such as product launches or thought leadership campaigns. This dual focus—direct client work and agency support—reflects a pragmatic approach to the communications market, where flexibility is increasingly valued.

Services and Capabilities

While Moore to Say does not publish an exhaustive list of services, its stated focus on “senior PR counsel, strategy and delivery” suggests a core set of capabilities common to boutique consultancies in this space. Likely offerings include media relations (press release drafting, journalist outreach, interview preparation), content creation (bylined articles, blog posts, whitepapers), crisis communications planning, and brand messaging development. The firm’s emphasis on being “bespoke” implies that engagements are tailored rather than templated, which suits clients with unique positioning or niche industries. Below are typical services a client might expect from Moore to Say:

• Strategic PR planning and campaign management
• Media relations and press office support
• Content marketing and thought leadership development
• Crisis communications and reputation management
• Freelance support for agencies (campaign delivery, media training, copywriting)
• Brand messaging and narrative development

These services are delivered with a senior-level touch, meaning clients work directly with experienced professionals rather than junior account managers. This is a key differentiator for Moore to Say, as many small agencies delegate execution to less seasoned staff.

Location and Operational Model

Based in , , Moore to Say serves clients locally and remotely, which is typical for modern PR consultancies that rely on virtual collaboration tools. The firm’s location in a major UK city provides access to a broad network of journalists, editors, and industry contacts, while its flexible model allows it to work with clients across the country. For scale-ups and SMEs in the region, this proximity offers the benefit of face-to-face meetings when needed, without the overhead of a large agency footprint. Moore to Say’s approach is particularly suited to businesses that want senior-level expertise without committing to a long-term retainer or full-time hire—a growing preference among growth-stage companies that prioritise agility.

Moore to Say is a good fit for scale-ups and SMEs that need strategic PR guidance but are not yet ready for a full-service agency retainer. It also works well for larger agencies that occasionally require senior freelance support to manage workload spikes or specialised projects. The firm’s emphasis on senior counsel and bespoke delivery makes it most valuable for clients who have outgrown basic press release distribution but still need hands-on support to build their media presence. For businesses in or near seeking a flexible, experienced PR partner, Moore to Say offers a practical alternative to both large agencies and junior freelancers.