Mots-Clés

Based in Paris, France, at the prestigious 120 Avenue des Champs-Élysées, Mots-Clés operates at the intersection of editorial strategy and influence communication. Founded in 2011 by Raphaël Haddad, the agency has established itself within the competitive Parisian market by combining academic rigor in linguistics with practical communications consulting. The agency’s location in the heart of the French capital places it at the center of the country’s business, political, and cultural networks, allowing it to serve a diverse clientele ranging from large corporations to innovative startups and public institutions.

What Mots-Clés Offers

Mots-Clés is an editorial communication and influence agency that focuses on helping clients craft and disseminate compelling narratives. The agency’s approach is grounded in the belief that language and storytelling are powerful tools for building brand presence and driving engagement. Mots-Clés employs a multidisciplinary team of consultants, writers, project managers, and graphic designers, all working together to deliver integrated solutions. Their services are designed to enhance a client’s visibility, support business development, and aid in recruitment. The agency is particularly known for its work on brand platforms, narrative design, and content marketing, often leveraging academic expertise in linguistics to refine messaging and ensure authenticity.

Among the core offerings of Mots-Clés are storytelling design, editorial consulting, content production, and influence activation. They also provide strategic guidance on concepts such as corporate purpose, especially in the context of France’s 2019 PACTE Law, which encourages companies to define their “raison d’être.” The agency produces practical guides and awareness materials to help business leaders navigate these evolving expectations. Their work often extends into crisis communication, public affairs, and lobbying, reflecting a comprehensive understanding of the communications landscape.

Services and Specialties

Drawing from the agency’s stated focus areas and keywords, the following list represents the likely range of services Mots-Clés provides to its clients:

• Editorial communication and content strategy
• Brand platform development and narrative design
• Media relations and press outreach
• Influence communication and digital strategy
• Crisis communication management
• Public affairs and lobbying support
• SEO-optimized content creation and writing
• Naming and brand identity consulting
• Inclusive writing and semantic charter development
• Project management and strategic communication planning

Client Base and Expertise

Mots-Clés collaborates with a broad spectrum of clients, including large groups, public institutions, and innovative companies. A notable partnership is with Bpifrance, the French public investment bank, where the agency co-developed a guide to clarify the concept of “reason to believe” for small and medium-sized enterprises (SMEs) and intermediate-sized enterprises (ETIs). This collaboration highlights the agency’s ability to translate complex regulatory and societal concepts into accessible, actionable content. The agency’s work is characterized by a focus on agility and engagement, helping clients navigate the gap between public expectations and company practices. Mots-Clés also operates as a creative studio, producing brand content and editorial projects that resonate with target audiences.

Who Mots-Clés Is a Good Fit For

Mots-Clés is particularly well-suited for organizations seeking to strengthen their narrative presence and influence in the French market. Companies looking to define or refine their corporate purpose, especially in light of the PACTE Law, will find the agency’s expertise valuable. Similarly, businesses aiming to improve their public expression, manage a crisis, or develop a comprehensive editorial strategy can benefit from the agency’s multidisciplinary approach. With its strong grounding in linguistics and strategic communication, Mots-Clés is an ideal partner for any entity—from startups to established institutions—that prioritizes clear, impactful, and authentic communication in Paris and beyond.