MP Connect

Based in New York, United States, MP Connect operates at the intersection of beauty, culture, and strategic communications. Founded in 2016 by Melissa Palmieri, the agency has grown from a boutique public relations firm into a comprehensive integrated marketing platform. In a city like New York, where the beauty and fashion industries are both fiercely competitive and trend-driven, MP Connect has carved out a niche by focusing on brands that value storytelling and cultural relevance over volume-driven tactics. The agency’s headquarters in New York, New York, places it at the epicenter of media, influencer, and retail activity, allowing it to stay close to the pulse of what’s next in beauty.

What MP Connect Does

MP Connect specializes in public relations and communications services tailored specifically for the beauty sector. The agency’s approach is built on the belief that sustained growth comes from a blend of strategic visibility and authentic engagement. Its core offering includes media relations, where the team works to secure coverage in top-tier beauty and lifestyle outlets, and influencer marketing, which connects brands with tastemakers and celebrities who align with their identity. The agency also handles crisis communication, event management, and branding, ensuring that clients have a cohesive narrative across every touchpoint. A notable aspect of MP Connect’s work is its integration of product development support, helping brands refine their offerings before they hit the market. By combining creative strategy with social media management, the agency helps clients build not just awareness, but loyalty.

Who They Serve

MP Connect primarily serves beauty brands at various stages of growth, from early-stage startups preparing for their first major launch to established companies seeking acquisition-ready positioning. The agency is particularly adept at working with brands that need to bridge the gap between product development and consumer engagement. Its client roster spans indie beauty lines, prestige skincare labels, and makeup brands looking to expand their reach through celebrity positioning and thought leadership. MP Connect also supports B2B companies within the beauty supply chain, helping them communicate their value to retailers and partners. The agency’s small team structure means clients receive direct attention from senior strategists, which is a draw for brands that want more than a transactional relationship with their PR partner.

Areas of Expertise

While MP Connect is best known for its beauty PR work, its capabilities extend into several specialized areas. The agency’s expertise includes:

• Media storytelling and press placement for beauty and lifestyle brands
• Influencer marketing and tastemaker support
• Social strategy and content creation
• Client event management and brand activations
• Crisis communication and reputation management
• Integrated marketing campaigns that blend PR, social, and advertising
• Copywriting for brand launches and ongoing content needs
• Fundraising support for beauty brands seeking investment
• Celebrity positioning and partnership development

These services are delivered with a focus on customization. MP Connect often collaborates with external specialists—such as graphic designers or digital strategists—to fill gaps in client needs, ensuring that each campaign is as effective as it is unique.

Who MP Connect Is a Good Fit For

MP Connect is an ideal partner for beauty brands that prioritize narrative over noise. The agency works best with companies that have a clear product story but need help amplifying it through media and influencer channels. Early-stage beauty founders who value hands-on guidance and strategic consulting will find the agency’s approach particularly useful. Similarly, brands preparing for acquisition or major retail partnerships can benefit from MP Connect’s integrated marketing and fundraising support. Because the agency is based in New York, United States, it is especially well-suited for clients who want to break into the U.S. market or strengthen their presence in the competitive New York beauty scene. For brands seeking a dedicated, small-team agency that understands the nuances of beauty PR and communications, MP Connect offers a focused and results-oriented alternative to larger, less specialized firms.