Muévete en bici por Madrid
Muévete en bici por Madrid is a public relations agency based in Madrid (founded 2009).
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About Muévete en bici por Madrid
Founded in 2009, Muévete en bici por Madrid emerged from a straightforward but ambitious vision: to transform the Spanish capital into a city where bicycles are a central part of daily life. Based in Madrid, Spain, the agency was created by a team of communicators, journalists, and cycling advocates who saw a gap between the city's potential for bike-friendly infrastructure and the reality on the ground. Rather than simply lobbying or producing standard PR materials, they blended journalism, public relations, and grassroots activism to create a unique communications model. The name itself—"Get moving by bike through Madrid"—reflects both a call to action and a local focus that has remained at the core of their work for over a decade.
Current Focus: Advocacy Through Communications
Today, Muévete en bici por Madrid continues to operate at the intersection of public relations, bicycle promotion, and urban mobility advocacy. Their work is deeply rooted in the belief that changing how people move requires changing how they think, and that requires consistent, credible communication. The agency produces news articles, interviews, and profiles of influential cyclists and policymakers, all designed to normalize cycling as a legitimate mode of transport. They also organize events—from community rides to policy discussions—that bring together cyclists, city officials, and business owners. A hallmark of their approach is creative, low-cost campaigns that generate media attention and public conversation. Notable examples include their "Gracias por ir en bici" (Thank you for riding a bike) campaign, which celebrates cyclists, and "Dar la chapa" (literally "giving the plate," a play on words meaning to bother someone), where they literally hand out metal plates to politicians, celebrities, taxi drivers, and cyclists to spark dialogue about sharing the road.
Services and Specialties
While Muévete en bici por Madrid does not publish a formal list of services, their activities over the years point to a clear set of capabilities rooted in communications for urban mobility and bicycle advocacy. Their work is especially relevant for organizations involved in transportation, cycling infrastructure, bike tourism, and public health. Likely services include:
- Bicycle sector reporting and data analysis, including the annual "Bike Sector Report" and "Bike Sector Report 2024"
- Media relations and press campaigns focused on cycling promotion and bike safety
- Event management for cycling events, bike advocacy meetups, and urban mobility forums
- Content production: news articles, interviews, and social media content for bike advocacy and bike tourism
- Strategic communications for bike-friendly infrastructure projects and transportation policy
- Campaigns targeting B2C audiences, particularly around fitness, mental health, and sustainable transportation
- Coalition building and stakeholder engagement with local government, transport authorities, and cycling communities
Who Benefits from Their Work
Muévete en bici por Madrid is best suited for organizations and public bodies that want to advance cycling culture in Madrid and across Spain. This includes city governments and transport agencies working on cycling infrastructure and bike safety; tourism boards promoting Spain bike routes and bike tourism; bicycle manufacturers and retailers tracking bike sales Spain 2023 data and bike sector growth; health and fitness organizations linking cycling with mental health and physical activity; and advocacy groups focused on urban mobility and transportation & logistics. The agency is also a strong partner for media outlets covering the bike industry analysis or sector de la bicicleta trends. Because their approach combines journalism with activism, they are particularly effective at reaching audiences that traditional PR might miss—commuters, local politicians, and everyday cyclists who are already part of Madrid's growing bike movement. For any organization looking to make a tangible impact on how people move through one of Europe's most dynamic cities, Muévete en bici por Madrid offers a grounded, locally informed, and creatively persistent communications partner.
Key facts
- Team size: 1-10 employees
- Headquarters: Madrid, Community of Madrid, Spain
- Address: Madrid Community of Madrid Spain
- SIC codes: 8699
Keywords & focus
Topics and areas Muévete en bici por Madrid works with.
- periodismo
- relaciones publicas
- marketing
- public relations & communications services
- bike sector report
- cycling infrastructure
- bike sector growth
- bike tourism
- bike sector report 2024
- madrid bike infrastructure
- bike safety
- transportation
- cycling events
- spain bike routes
- cycling promotion
- bike sales spain 2023
- other support activities for transportation
- bike industry analysis
- sector de la bicicleta
- bicycle promotion
- bike events
- bike advocacy
- cycling campaigns
- bike sector data
- fitness
- b2c
- mental health
- urban mobility
- transportation & logistics
- madrid cycling
- +3 more
Technologies
Gmail, Google Apps, Amazon AWS, Google Analytics, Google AdSense, YouTube, Blogger, Google Plus, Facebook Widget
Industries served by Muévete en bici por Madrid
Muévete en bici por Madrid works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Madrid
If you are looking for alternatives or more options in Madrid, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Muévete en bici por Madrid
Common questions and answers about Muévete en bici por Madrid, their services, location, and how to work with them.
- Where is Muévete en bici por Madrid located?
- Muévete en bici por Madrid is headquartered in Madrid.
- What services does Muévete en bici por Madrid offer?
- Muévete en bici por Madrid offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Muévete en bici por Madrid serve?
- Muévete en bici por Madrid serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Muévete en bici por Madrid a verified PR agency?
- Muévete en bici por Madrid is listed on Online PR. Verification status is shown on their profile.
- How can I contact Muévete en bici por Madrid?
- You can visit their website at http://www.mueveteenbicipormadrid.com
- How many reviews does Muévete en bici por Madrid have?
- Muévete en bici por Madrid has 0 client reviews with an average rating of 0.0 out of 5.
- When was Muévete en bici por Madrid founded?
- Muévete en bici por Madrid was founded in 2009.
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