MurFin Group
MurFin Group is a public relations agency based in Melbourne (founded 2024).
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About MurFin Group
Based in Melbourne, Australia, MurFin Group is a strategic brand and business growth agency that entered the market in 2024. Founded by Jason Murrell and Tom Finnigan, the agency operates at the intersection of public relations, communications, and cybersecurity marketing. Melbourne's status as a growing hub for technology and cybersecurity companies provides a natural base for an agency focused on this specialized sector. The agency's founders bring together deep industry knowledge and established networks, positioning MurFin Group to serve both local and global cybersecurity brands.
What MurFin Group Does
MurFin Group positions itself as a strategic partner for cybersecurity companies looking to build trust and drive measurable growth. Rather than offering generic PR services, the agency tailors its approach to the unique challenges of the cybersecurity market. Its offerings span brand strategy, media relations, content creation, and digital storytelling. The agency emphasizes relationship-based marketing and measures success through meaningful business outcomes rather than vanity metrics. Founders Jason Murrell and Tom Finnigan have extensive experience in cybersecurity thought leadership and media strategy, which informs the agency's work. MurFin Group's approach is grounded in data-driven marketing and targeted messaging, helping clients navigate complex customer journeys and achieve market positioning.
Services and Expertise
MurFin Group provides a range of services designed to help cybersecurity companies build brand authority and generate leads. While the agency is relatively new, its founders' backgrounds suggest a focus on strategic communication and influencer relationships. Likely services include:
- Strategic brand development and cybersecurity brand positioning
- Media relations and media outreach for cyber brands
- Video storytelling and digital content creation
- LinkedIn growth strategies and thought leadership programs
- Data-driven marketing and customer journey mapping
- Crisis communication and reputation management
- Market positioning and competitive analysis
- Lead generation through targeted messaging
These capabilities reflect the agency's focus on cybersecurity marketing and its goal of helping clients become trusted leaders in their field. MurFin Group leverages knowledge of both the Australian and global cyber markets to deliver effective solutions.
Who They Serve and Why It Matters
MurFin Group is best suited for cybersecurity companies—from startups to established brands—that need to differentiate themselves in a crowded and rapidly evolving market. The agency's deep understanding of cybersecurity storytelling and market insights makes it a strong choice for businesses seeking to build authority and drive growth. The founders' experience in public relations and communications ensures that clients receive strategic guidance rather than just tactical execution. For cybersecurity firms in Melbourne, Australia, or those targeting global markets, MurFin Group offers a specialized approach that combines creative strategy with data-driven results. The agency is a good fit for companies that value relationship-based marketing and want to move beyond vanity metrics to achieve tangible business outcomes.
Key facts
- Team size: 1-10 employees
- Headquarters: Melbourne, Victoria, Australia
- Address: Melbourne Victoria Australia
- SIC codes: 8742
Keywords & focus
Topics and areas MurFin Group works with.
- public relations & communications services
- cybersecurity growth engine
- media relations for cyber brands
- consulting
- lead generation
- cybersecurity marketing
- services
- customer journey
- cybersecurity thought leadership
- digital storytelling
- data-driven marketing
- cybersecurity storytelling
- cybersecurity content strategy
- targeted messaging
- cybersecurity brand positioning
- market positioning
- management consulting services
- strategic communication
- cybersecurity market insights
- brand strategy
- influencer relationships
- storytelling in cybersecurity
- growth strategies
- global cyber market
- business growth
- customer journey triggers
- media outreach
- marketing and advertising
- thought leadership
- public relations
- +28 more
Technologies
Gmail, Google Apps, Mobile Friendly, Typekit, Squarespace ECommerce, YouTube
Industries served by MurFin Group
MurFin Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about MurFin Group
Common questions and answers about MurFin Group, their services, location, and how to work with them.
- Where is MurFin Group located?
- MurFin Group is headquartered in Melbourne.
- What services does MurFin Group offer?
- MurFin Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does MurFin Group serve?
- MurFin Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is MurFin Group a verified PR agency?
- MurFin Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact MurFin Group?
- You can visit their website at http://www.murfin.au
- How many reviews does MurFin Group have?
- MurFin Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was MurFin Group founded?
- MurFin Group was founded in 2024.
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