MUST
MUST is a public relations agency based in Kobenhavn (founded 2015).
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About MUST
Based in Kobenhavn, Denmark, MUST was founded in 2015 and has established itself as a creative agency serving a broad range of clients across the public and private sectors. The agency works from its headquarters at 96 Vester Voldgade in the capital region, positioning itself within one of Scandinavia's most active communications markets. Kobenhavn's dense mix of corporate headquarters, government institutions, and cultural organizations creates a competitive environment for agencies, and MUST has carved out a niche by focusing on practical, results-oriented communications work rather than flashy branding alone.
Core Services and Capabilities
MUST offers a comprehensive suite of services that span the full communications lifecycle, from research and strategy through to production and evaluation. The agency's work is grounded in analysis and strategy, including media analysis, stakeholder analysis, and market research, which inform the development of brand strategies and public affairs strategies. On the creative side, MUST produces digital campaigns, visual identities, and content marketing materials, as well as video and film production. The agency also handles event management, media planning, and digital advertising, and has developed unique concepts such as the "thingamajig" approach and the "hnder og hjerner konkurrence" (hands and brains competition) for specific client projects. A notable specialty is their educational concept ("undervisningskoncept") work, as seen in projects like "vej-eu undervisning" and "verdens vildeste vejlappere," which blend gamification and user experience design to engage specific audiences.
Key Sectors and Client Work
MUST's client base is diverse but shows particular strength in the education, industry, and public affairs sectors. The agency has worked with organizations such as DEG (language development analysis), Carmo (trade show concept development), and VEJ-EU (educational program development). A prominent project includes the "livets lotteri" gamification initiative for Tænketanken DEA and the LEGO Foundation, which used interactive elements to communicate complex societal concepts. Another notable campaign, "hvad kan du med et stykke stål" (what can you do with a piece of steel), was developed for Industriens Uddannelser as an image campaign to attract young people to industrial careers. These projects demonstrate MUST's ability to translate abstract ideas into tangible, engaging communications that resonate with target audiences. The agency also provides public affairs strategy and stakeholder analysis for clients navigating regulatory or policy environments, making it a useful partner for organizations in regulated industries or those engaging with government.
Areas of Expertise
- Analysis and strategy (media analysis, stakeholder analysis, market research)
- Brand strategy and visual identity development
- Public affairs strategy and communication
- Digital campaigns and advertising
- Content marketing and creation
- Video and film production
- Event management and concept development
- Media planning and strategy
- Educational concept and gamification design
- User experience and visual communication
MUST is a good fit for organizations in Denmark—particularly those based in or around Kobenhavn—that need a creative partner capable of handling both strategic planning and hands-on production. The agency's work with educational institutions, industry bodies, and foundations suggests it is especially suited for clients in the public interest, non-profit, and corporate responsibility spaces. Companies or associations looking to communicate complex topics in accessible ways, whether through gamification, events, or integrated campaigns, will find MUST's approach practical and grounded. While the agency is not a large multinational network, its focus on the Danish market and its track record of diverse projects make it a reliable choice for organizations seeking a local partner with a broad skill set and a willingness to develop custom solutions rather than off-the-shelf offerings.
Key facts
- Team size: 201-500 employees
- Headquarters: 96 Vester Voldgade, Kobenhavn, Capital Region of Denmark, Denmark, 1552
- Address: 96 Vester Voldgade , Kobenhavn Capital Region of Denmark Denmark 1552
- SIC codes: 7311
Keywords & focus
Topics and areas MUST works with.
- public relations & communications services
- medieanalyse
- brand strategy
- undervisningskoncept
- public relations
- hnder og hjerner konkurrence
- public affairs-strategi
- digital kampagne
- visuel identitet
- livets lotteri gamification
- video production
- thingamajig koncept
- digital marketing
- strategisk kommunikation
- media planning
- stakeholder analysis
- content creation
- mediestrategi
- digital advertising
- event management
- brand identity
- content marketing
- verdens vildeste vejlappere
- user experience
- market research
- hvad kan du med et stykke stål kampagne
- filmproduktion
- visual communication
- vej-eu undervisning
- strategi
- +44 more
Technologies
Gmail, Google Apps, Amazon AWS, Mobile Friendly, Render, Circle
Industries served by MUST
MUST works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Kobenhavn
If you are looking for alternatives or more options in Kobenhavn, here are other public relations agencies in the same city you can compare.
Frequently asked questions about MUST
Common questions and answers about MUST, their services, location, and how to work with them.
- Where is MUST located?
- MUST is headquartered in Kobenhavn.
- What services does MUST offer?
- MUST offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does MUST serve?
- MUST serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is MUST a verified PR agency?
- MUST is listed on Online PR. Verification status is shown on their profile.
- How can I contact MUST?
- You can visit their website at http://www.mu.st
- How many reviews does MUST have?
- MUST has 0 client reviews with an average rating of 0.0 out of 5.
- When was MUST founded?
- MUST was founded in 2015.
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