Mustr
Mustr is a public relations agency based in Sint-Jans-Molenbeek (founded 2013).
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About Mustr
Mustr is a public relations and communications technology company based in Sint-Jans-Molenbeek, Belgium. Founded in 2013, the company has developed a dedicated software platform designed specifically for PR professionals, both within agencies and in-house communications teams. Unlike generic customer relationship management (CRM) or marketing automation tools, Mustr focuses entirely on the unique workflows and requirements of media relations, press release distribution, and journalist database management.
Specialized Software for PR and Communications
Mustr operates at the intersection of public relations and software as a service (SaaS). The platform is built to replace the fragmented tools many PR teams rely on—spreadsheets, generic CRMs, and email marketing systems—with a single, integrated solution. Core capabilities include a comprehensive media database with journalist contact management, media list segmentation, and filtering based on industry, beat, or outlet. Users can import existing contacts via Excel or CSV, tag and own specific media relationships, and collaborate with team members on outreach campaigns. The platform also offers press release automation tools, allowing users to distribute news, embed high-resolution images, and track media outreach analytics. Mustr's emphasis on contact ownership and team sharing makes it particularly useful for agencies managing multiple client accounts.
Services and Key Features
While Mustr is primarily a software product rather than a traditional PR agency, its service offering centers on providing the tools PR professionals need to manage their daily work. The platform's features can be categorized into several key areas:
- Media database and journalist database management
- Media contact segmentation and filtering (by outlet, beat, location, etc.)
- Press release creation, distribution, and automation
- Media relationship management and contact ownership
- Media outreach analytics and performance tracking
- Team collaboration and shared contact lists
- Import of media lists from Excel, CSV, or influencer databases
- Contact tagging and filtering for targeted outreach
- Integration with project management workflows
These features are designed to streamline the entire PR process, from building and maintaining media lists to measuring the impact of press releases and pitches. Mustr's focus on B2B and media communications means it is well-suited for agencies and corporate communications teams that need precise targeting and efficient workflow management.
Methodology and Approach
Mustr's approach is rooted in the belief that public relations requires a specialized tool, not a one-size-fits-all solution. The platform prioritizes intuitive design and ease of use, aiming to reduce the time PR professionals spend on administrative tasks like updating spreadsheets or manually tracking conversations. By centralizing media contacts, outreach history, and analytics in one place, Mustr enables teams to maintain stronger relationships with journalists and bloggers. The company also emphasizes data accuracy and ownership, allowing users to control their media lists and ensure contacts are up-to-date. Based in Sint-Jans-Molenbeek, Belgium, Mustr serves a global client base of PR agencies and in-house communications departments, with a focus on the European market.
Mustr is a good fit for PR agencies and in-house communications teams that are tired of juggling multiple tools and want a dedicated platform for media relations. It is particularly suited for teams that need robust contact management, press release distribution, and analytics without the complexity of enterprise-level marketing software. The platform's focus on collaboration and media relationship tracking makes it a practical choice for agencies managing multiple clients or teams working on complex campaigns. For those in the public relations and communications field looking to streamline their workflow, Mustr offers a purpose-built solution from its base in Sint-Jans-Molenbeek, Belgium.
Key facts
- Team size: 1-10 employees
- Headquarters: 62 Koolmijnenkaai, Sint-Jans-Molenbeek, Brussels, Belgium, 1080
- Address: 62 Koolmijnenkaai , Sint-Jans-Molenbeek Brussels Belgium 1080
- SIC codes: 7389
Keywords & focus
Topics and areas Mustr works with.
- software as a service
- media database
- media
- crm
- public relations & communications services
- project management
- contact management
- media contact segmentation
- media list import
- press release tools
- excel import
- media relationship management
- team collaboration
- media outreach analytics
- influencer list import
- journalist database
- media owner control
- pr management
- high-res images
- public relations
- media contact ownership
- media contact tagging
- team sharing
- media relations
- media contact filtering
- b2b
- filtering and targeting
- media & communications
- press release automation
- public relations agencies
- +30 more
Technologies
Cloudflare DNS, Gmail, Google Apps, CloudFlare Hosting, WordPress.org, YouTube, Google Analytics, Intercom, Google Font API, Google Plus, Linkedin Login, Linkedin Widget, Facebook Widget, Nginx, Facebook Login (Connect), Disqus, Mobile Friendly
Industries served by Mustr
Mustr works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sint-Jans-Molenbeek
If you are looking for alternatives or more options in Sint-Jans-Molenbeek, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Mustr
Common questions and answers about Mustr, their services, location, and how to work with them.
- Where is Mustr located?
- Mustr is headquartered in Sint-Jans-Molenbeek.
- What services does Mustr offer?
- Mustr offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Mustr serve?
- Mustr serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Mustr a verified PR agency?
- Mustr is listed on Online PR. Verification status is shown on their profile.
- How can I contact Mustr?
- You can visit their website at http://www.getmustr.com
- How many reviews does Mustr have?
- Mustr has 0 client reviews with an average rating of 0.0 out of 5.
- When was Mustr founded?
- Mustr was founded in 2013.
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