My Agent

My Agent, founded in 2018 and headquartered on Makkah Al Mukarramah Road in Riyadh, Saudi Arabia, has carved out a distinctive niche at the intersection of public relations, digital marketing, and e-commerce. The agency’s core expertise lies in bridging the gap between traditional PR strategies and the fast-paced world of online retail, particularly within the beauty, perfume, and consumer goods sectors. By combining influencer selection, social media management, and integrated logistics, My Agent offers a streamlined approach for brands looking to establish a strong presence in the Saudi market and beyond.

Integrated Approach to PR and E-Commerce

What sets My Agent apart is its focus on providing an "integrated logistics service" that supports the full cycle of marketing and communication. Rather than treating PR and e-commerce as separate disciplines, the agency weaves them together. For clients in the beauty, makeup, and perfume industries, this means that a public relations campaign is directly linked to online shopping and consumer internet strategies. My Agent’s team in Riyadh handles everything from crafting marketing plans and strategies to managing information centers, ensuring that brand messaging is consistent across both traditional media and digital storefronts. This holistic approach is particularly valuable for companies navigating the rapidly growing Saudi e-commerce landscape.

Services and Specialties

While My Agent’s official service list is not exhaustive, its stated capabilities and industry keywords point to a well-rounded offering. The agency likely provides the following services, tailored to brands in the consumer internet, beauty, and technology sectors:

• Public relations strategy and campaign execution, including media relations and press outreach.
• Social media marketing and management across platforms like Instagram, TikTok, and Snapchat.
• Influencer identification, vetting, and campaign management to promote products authentically.
• E-marketing and online advertising, including pay-per-click and display campaigns.
• Content creation for digital channels, including product launches and brand storytelling.
• Marketing plan development and strategic consulting for brand positioning.
• Establishment and management of information centers and data-driven communication hubs.

These services reflect My Agent’s understanding that modern PR in Saudi Arabia must integrate with online marketing and e-commerce to drive measurable results. The agency’s location in Riyadh places it at the center of the Kingdom’s business and consumer activity, allowing it to tap into local trends and cultural nuances.

Client Focus and Industry Alignment

My Agent appears best suited for companies operating in the consumer internet, beauty, and e-commerce spaces. Brands that sell perfume, makeup, and other beauty products online will find the agency’s dual focus on PR and logistics particularly useful. Additionally, businesses in information technology, marketing & advertising, and online marketing can leverage My Agent’s expertise in building and managing information centers. The agency’s emphasis on selecting the best influencers suggests a strong track record in lifestyle and consumer goods campaigns, where social proof and authenticity are key. Startups and established brands alike, looking to expand their digital footprint in Saudi Arabia, can benefit from My Agent’s integrated approach.

In a market where digital transformation is accelerating, My Agent offers a practical, results-oriented partnership for brands that need to connect PR efforts directly to sales and online visibility. Whether a client is launching a new perfume line or scaling an e-commerce platform, the agency’s Riyadh-based team provides the strategic and tactical support required to succeed in Saudi Arabia’s competitive landscape.